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The Flu Ends with U Campaign

Cases
The “Flu Ends with U” was an annual campaign created by the DeKalb County Health Department to emphasize the importance of flu vaccinations. Knowing that flu season can begin as e…
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The Fifth Guy Campaign

Cases
Ahead of the 2007 flu season, the Florida Department of Health decided to take on a new approach to pandemic preparedness – instead of implementing an information intensive campai…
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Muppets, Pharmacists, and Journalists All Part of Avian Flu Prevention Campaign

Cases
To prevent the spread of avian influenza, staff at the Bloomberg School of Public Health’s Center for Communication Programs (CCP) began working with partners in over 30 countries…
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Using Social Marketing to Promote Cold and Flu Prevention Behaviors on an Australian University Campus

Cases
In 2011, a social marketing intervention was developed and tested at the University of Wollongong to determine its effectiveness in reducing the spread of colds and flu among univ…
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Be InFLUential

Cases
Conducted at Alfred Health, a tertiary health service in Melbourne, Australia, the purpose of the following study was to create and implement a campaign to improve influenza vacci…

Your COVID-19 Mask Questions Answered

Forums
Julie Cook Kitchener November 02, 2020 05:41 PM
Hi everyone, If you're working in public health or have questions of your own around mask wearing during the pandemic, you might find this article interesting. Questions like "If…

The effectiveness of mask-wearing policies to protect against COVID-19

Forums
Julie Cook Kitchener October 28, 2020 01:08 AM
Hi everyone, If you'd like to know more about how effective mask-wearing policies have been in protecting against COVID-19, there's an interesting research study that was conduct…

Two Washingtons, Two Very Different Approaches to Coronavirus Campaigns

Forums
Liz Foote Maui October 20, 2020 08:18 AM
Last month I participated in the Pacific Northwest Social Marketing Association’s Fall Forum, “Using Research to Help Tackle COVID-19 Behaviors Among Less Receptive Audiences,” wh…

Curbing Reckless Behaviour in the Face of COVID-19: Moralize It!

Forums
Julie Cook Kitchener July 28, 2020 09:28 PM
Hi all, This is an interesting article that advocates for a "moralizing" approach to  behaviour change in the face of COVID-19. Both second hand smoke and drunk driving campaigns…

A 'Mass Experiment' for the Climate

Forums
Julie Cook Kitchener July 22, 2020 03:35 PM
How has COVID-19 impacted our behaviours in relation to the environment? This BBC article tackles the relationships between our individual behaviours, government & business action…

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