Health
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What’s pants, but could save your life?

Cases
A West Midlands National Health Service (NHS) program, ‘what’s pants, but could save your life?’ was designed to achieve a sustained increase in cervical screening amongst women 2…
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The West of Scotland Cancer Awareness Project

Cases
Created in 2003, the West of Scotland Cancer Awareness Project aimed to encourage individuals belonging to at-risk populations in the region to contact the National Health Service…
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Find Cancer Early

Cases
Cancer Council Western Australia (WA) created the Find Cancer Early campaign in 2011 to increase awareness of the common signs and symptoms of breast, bowl, lung, and prostate can…
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Cook County CARES

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In an effort to increase colorectal cancer screening rates among low-income Asian Americans, Hispanics, and African Americans ages 50 to 75, Cook County created the Colorectal Can…
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Skin and Colon Cancer Media Campaigns in Utah

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In 2003, the Utah Cancer Action Network (UCAN), which aims to reduce cancer incidence and mortality in the state, selected skin and colon cancers as their top priorities. With the…
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Promoting early detection of breast cancer among Vietnamese-American women

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In the United States, research has found that Vietnamese women are less likely to have heard about or participated in breast cancer screening tests than other women in the US. To …
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Breast Aware

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Breast Aware was a social marketing pilot project created by the National Health Service Tameside and Glossop (NHST&G) that aimed to increase breast awareness in women aged 35 to …
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New York State Cancer Services Program (CSP)

Cases
In response to low cancer screening rates in the United States, New York State’s Cancer Services Program (CSP) was created in an attempt to increase screening rates among the stat…

Tailoring interventions for health behavior change in breast cancer screening.

Articles
Champion, V., Foster, J. L., & Menon, U. (1996). Tailoring interventions for health behavior change in breast cancer screening. Cancer practice, 5(5), 283-288.
Purpose: Health professionals continue to seek strategies to help individuals increase health-promoting behaviors and decrease those behaviors related to unhealthy lifestyles. Var…

Perceptions of testicular cancer and testicular self-examination among college men: A report on intention, vulnerability, and promotional material preferences

Articles
Rovito, M. J., Gordon, T. F., Bass, S. B., & DuCette, J. (2011). Perceptions of testicular cancer and testicular self-examination among college men: A report on intention, vulnerability, and promotional material preferences. American Journal of Men's Health, 5(6), 500-507.
Testicular self-exam (TSE) is an important tool to prevent late-stage diagnosis of testicular cancer (TC). However, most young men remain unaware of their risk for TC despite a gr…
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