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Starve a Vampire, Donate Blood

Cases
Starve a Vampire, Donate Blood was an American Red Cross campaign developed in partnership with the television network CW. The goal of the program was two-fold; to promote CW’s ne…
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Missing Types Movement

Cases
In 2019, only 3% of people in the United States were registered blood donors. In an effort to draw attention to the unmet need for donations and increase participation in blood dr…
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Barcelona is full blooded

Cases
In conjunction with hosting World Blood Donor Day in 2010, Barcelona launched the Barcelona is full blooded campaign to raise public awareness of the importance of donating blood.…
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Evaluating the “Baby Jack” Storyline on The Bold and the Beautiful: Making a Case for Bone Marrow Donations

Cases
In an effort to increase public awareness about bone marrow transplantation and encourage individuals to register as donors, Hollywood, Health, &Society worked with The Bold and T…

Easy come, easy go. Retention of blood donors.

Articles
van Dongen, A. (2015). Easy come, easy go. Retention of blood donors. Transfusion Medicine, 25(4), 227–233.
Retention of blood donors has benefits over recruitment of new blood donors. Retention is defined as preventing donors from lapsing and eventually becoming inactive. This review p…

Motivating blood donors to recruit new donors: Experimental evaluation of an evidence-based behavior change intervention.

Articles
Lemmens, K. P. H., Ruiter, R. A. C., Abraham, C., Veldhuizen, I. J. T., & Schaalma, H. P. (2010). Motivating blood donors to recruit new donors: Experimental evaluation of an evidence-based behavior change intervention. Health Psychology, 29(6), 601–609.
Objective: A sustainable, evidence-based intervention to motivate current blood donors to recruit new donors was evaluated using a quasi-experimental, in-service trial at three do…

Using multimedia blood donation education materials to enhance individual readiness to donate blood and increase donation behaviors .

Articles
Huckins-Barker, J. (2014). Using multimedia blood donation education materials to enhance individual readiness to donate blood and increase donation behaviors (Doctoral dissertation). Retrieved from ProQuest Central. (UMI No. 3671382).
To date, the theory of planned behavior (TPB) and expanded constructs such as self-efficacy and anticipated regret are most commonly applied to understanding blood donation behavi…

First-time donors responding to a national disaster may be an untapped resource for the blood centre. 

Articles
Guo, N., Wang, J., Ness, P., Yao, F., Bi, X., Li, J., … & Shan, H. (2012). First-time donors responding to a national disaster may be an untapped resource for the blood centre. Vox Sanguinis, 102(4), 338–344.
Background: On 12 May 2008, a severe earthquake struck Sichuan in China. Many people donated blood for the first time, leading us to question whether these donors might become rep…

Community attitudes to remunerated blood donation in Australia: Results from a national telephone survey.

Articles
Bambrick, H., & Gallego, G. (2013). Community attitudes to remunerated blood donation in Australia: Results from a national telephone survey. Transfusion Medicine, 23(5), 302–308.
Background: Blood in Australia is sourced through voluntary, non-remunerated donations. With periodic shortages in supply, increasing demand for blood products and a donor base th…

The effects of a culturally-tailored campaign to increase blood donation knowledge, attitudes and intentions among African migrants in two Australian States: Victoria and South Australia.

Articles
Francis, K. L., Polonsky, M. J., Jones, S. C., & Renzaho, A. M. N. (2017). The effects of a culturally-tailored campaign to increase blood donation knowledge, attitudes and intentions among African migrants in two Australian States: Victoria and South Australia. PLoS ONE, 12(11), e0188765.
Research suggests that African migrants are often positively predisposed towards blood donation, but are under-represented in participation. A culturally-tailored intervention tar…

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