Bologna’s Bella Mossa program explored how positive incentives could be used to encourage citizens to reconsider their travel choices, reducing the number of trips made in convent…
In 2009, the Office on Women’s Health (OWH) launched the Best Bones Forever! program, encouraging girls aged 9 to 14 to improve their bone health through eating foods rich in calc…
Starve a Vampire, Donate Blood was an American Red Cross campaign developed in partnership with the television network CW. The goal of the program was two-fold; to promote CW’s ne…
In 2019, only 3% of people in the United States were registered blood donors. In an effort to draw attention to the unmet need for donations and increase participation in blood dr…
This case study examines the spread of the international Bicycle Friendly Communities (BFC) program into Ontario, Canada – a process initiated by the Share the Road Cycling Commis…
Waste Wise is a free, voluntary program set up by the United States Environmental Protection Agency (EPA) which attempts to eliminate costly municipal solid waste. Waste Wise targ…
