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Agita São Paulo

Cases
In 1996, the Agita São Paulo program was launched to help combat the effects of low physical activity in the Brazilian state, particularly among lower income residents, by encoura…
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Starve a Vampire, Donate Blood

Cases
Starve a Vampire, Donate Blood was an American Red Cross campaign developed in partnership with the television network CW. The goal of the program was two-fold; to promote CW’s ne…
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Missing Types Movement

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In 2019, only 3% of people in the United States were registered blood donors. In an effort to draw attention to the unmet need for donations and increase participation in blood dr…
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Bacterial Resistance and Nosocomial Infections Network

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This paper explores five different approaches to antibiotic stewardship, providing examples of how international collaborations can address optimal prescribing. Each approach exam…
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Turn it Off: Anti-Idling Project Using Commitment, Prompts and Norms

Cases
In an attempt to combat vehicle idling, Toronto instated an Anti-Idling Bylaw limiting vehicle idling to three minutes. However, because enforcement proved difficult, the bylaw al…
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TransLink's TravelSmart Program

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Designed to serve residents of Metro Vancouver, TransLink’s TravelSmart program helps businesses and individuals reduce the number of trips made in single-occupant vehicles by pro…
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Spare the Air

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In 1991 the Bay Area Air Quality Management District (BAAQMD) launched Spare the Air – a voluntary program designed to curtail motor vehicle emissions and improve air quality thro…
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Nortel Networks' GreenCommute

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In 1998, Nortel Networks initiated GreenCommute, a Transportation Demand Management (TDM) program for its campus expansion in Ottawa, Ontario. Through enhancing and promoting alte…
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GCC Active and Safe Routes to School (1996 to 2005)

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The GCC Active and Safe Routes to School program was brought to life by Greenest City, a Toronto-based non-profit known for addressing a variety of environmental issues through lo…
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Go Boulder

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Created in 1989, the Go Boulder program was designed to reduce traffic congestion and air pollution by getting Boulder residents to shift from single-occupant vehicle use to alter…

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