A Moral Extension of the Theory of Planned Behavior: Norms and Anticipated Feelings of Regret in Conservationism

Articles
Kaiser, F. (2006). A moral extension of the theory of planned behavior: Norms and anticipated feelings of regret in conservationism. Personality and Individual Differences, 41(1), 71-81. doi:10.1016/j.paid.2005.11.028.
A twofold morally-extended general version of the planned behavior theory (TPB) is tested using a classical, trait-like conception of individual attitude, which is based on compou…

Differentiation Between and Within Groups: The Influence of Individualist and Collectivist Group Norms

Articles
Jetten, J., McAuliffe, B., Hornsey, M., & Hogg, M. (2006). Differentiation between and within groups: The influence of individualist and collectivist group norms. European Journal of Social Psychology, 36(6), 825-843. doi:10.1002/ejsp.322.
The power of individualist and collectivist group norms to influence intergroup and inter-individual differentiation was examined in three studies. Study 1 revealed that intergrou…

The Price of a Price: On the Crowding Out and In of Social Norms

Articles
Janssen, M., & Mendys-Kamphorst, E. (2004). The price of a price: On the crowding out and in of social norms. Journal of Economic Behavior & Organization, 55(3), 377-395. doi:10.1016/j.jebo.2002.11.004.
We study the impact of financial incentives on social approval, showing that in a society with altruists and egoists, who all care about social approval, introducing financial inc…

The Moderating Role of the Attitude-Subjective Norms Conflict on the Link Between Moral Norms and Intention

Articles
Hübner, G., & Kaiser, F. (2006). The moderating role of the attitude-subjective norms conflict on the link between moral norms and intention. European Psychologist, 11(2), 99-109. doi:10.1027/1016-9040.11.2.99.
Within a traditional planned-behavior framework, the conditions remain ambiguous under which moral norms add to the overall intention to act. In this paper, we aim to provide insi…

The Impact of Individualist and Collectivist Group Norms on Evaluations of Dissenting Group Members

Articles
Hornsey, M., Jetten, J., McAuliffe, B., & Hogg, M. (2006). The impact of individualist and collectivist group norms on evaluations of dissenting group members. Journal of Experimental Social Psychology, 42(1), 57-68. doi:10.1016/j.jesp.2005.01.006.
Two experiments were conducted to investigate the impact of individualist and collectivist norms on evaluations of dissenting group members. In the first experiment (N=113), group…

Collective Benefits, Exchange Interests, and Norm Enforcement

Articles
Horne, C. (2004). Collective Benefits, Exchange Interests, and Norm Enforcement. Social Forces, 82(3), 1037-1062. doi:10.1353/sof.2004.0041.
Under what conditions are norms likely to be enforced? What processes lead to the punishment of deviant behavior? While social relations are thought to be a key part of the answer…

Response Format Effects in Questions about Norms: Implications for the Reliability and Validity of the Normative Approach

Articles
Hall, T., & Roggenbuck, J. (2002). Response format effects in questions about norms: Implications for the reliability and validity of the normative approach. Leisure Sciences, 24(3-4), 325-337. doi:10.1080/01490400290050772.
Several studies have demonstrated that altering the format (question wording or presentation format) can alter responses obtained from normative questions. This study extends that…

A Multisite Randomized Trial of Social Norms Marketing Campaigns to Reduce College Student Drinking: A Replication Failure

Articles
DeJong, W., Schneider, S., Towvim, L., Murphy, M., Doerr, E., Simonsen, N., et al. (2009). A multisite randomized trial of social norms marketing campaigns to reduce college student drinking: A replication failure. Substance Abuse, 30(2), 127-140. doi:10.1080/08897070902802059.
A 14-site randomized trial tested the effectiveness of social norms marketing (SNM) campaigns, which present accurate student survey data in order to correct misperceptions of sub…

A Multisite Randomized Trial of Social Norms Marketing Campaigns to Reduce College Student Drinking

Articles
DeJong, W., Schneider, S., Towvim, L., Murphy, M., Doerr, E., Simonsen, N., et al. (2006). A Multisite Randomized Trial of Social Norms Marketing Campaigns to Reduce College Student Drinking. Journal of Studies on Alcohol, 67(6), 868-879
Objective: An 18-site randomized trial was conducted to determine the effectiveness of social norms marketing (SNM) campaigns in reducing college student drinking. The SNM campaig…

Social Norms and Expectancy Violation Theories: Assessing the Effectiveness of Health Communication Campaigns

Articles
Campo, S., Cameron, K., Brossard, D., & Frazer, M. (2004). Social Norms and Expectancy Violation Theories: Assessing the Effectiveness of Health Communication Campaigns. Communication Monographs, 71(4), 448-470. doi:10.1080/0363452042000307498.
College students' processing of alcohol, smoking, and exercise social norms messages, and related effects on judgments, attitudes toward one's own behaviors, and attitudes toward …

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