Actual vs. Reported behavior: Increasing handwashing in public restrooms.

Articles
Nichols, A. L. (2014). Actual vs. Reported behavior: Increasing handwashing in public restrooms. Swiss Journal of Psychology, 73(1), 41-46.
Past research has failed to adequately address the reasons behind the lack of handwashing in public restrooms. The present study explores possibilities for using psychology to des…
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The effects of social norms on male hygiene.

Articles
Nalbone, D. P., Lee, K. P., Suroviak, A. R., & Lannon, J. M. (2005). The effects of social norms on male hygiene. Individual Differences Research, 3(3), 171-176.
Numerous studies have found that individuals are more likely to comply with social norms when in the presence of others. To test the hypothesis that restroom hygiene norms would b…

Misperceiving the College Drinking Norm and Related Problems: A Nationwide Study of Exposure to Prevention Information, Perceived Norms and Student Alcohol Misuse

Articles
Perkins, H., Haines, M., & Rice, R. (2005). Misperceiving the College Drinking Norm and Related Problems: A Nationwide Study of Exposure to Prevention Information, Perceived Norms and Student Alcohol Misuse. Journal of Studies on Alcohol, 66(4), 470-478.
Objective: This study examined (1) the prevalence of misperceptions of college student drinking norms across campuses nationwide, (2) the importance of perceived norms in predicti…

Social Norms Approaches Using Descriptive Drinking Norms Education: A Review of the Research on Personalized Normative Feedback

Articles
Lewis, M., & Neighbors, C. (2006). Social norms approaches using descriptive drinking norms education: A review of the research on personalized normative feedback. Journal of American College Health, 54(4), 213-218. doi:10.3200/JACH.54.4.213-218.
College students have been shown to consistently overestimate the drinking of their peers. As a result, social norms approaches are effective in correcting these misperceived norm…

A Multisite Randomized Trial of Social Norms Marketing Campaigns to Reduce College Student Drinking: A Replication Failure

Articles
DeJong, W., Schneider, S., Towvim, L., Murphy, M., Doerr, E., Simonsen, N., et al. (2009). A multisite randomized trial of social norms marketing campaigns to reduce college student drinking: A replication failure. Substance Abuse, 30(2), 127-140. doi:10.1080/08897070902802059.
A 14-site randomized trial tested the effectiveness of social norms marketing (SNM) campaigns, which present accurate student survey data in order to correct misperceptions of sub…

A Multisite Randomized Trial of Social Norms Marketing Campaigns to Reduce College Student Drinking

Articles
DeJong, W., Schneider, S., Towvim, L., Murphy, M., Doerr, E., Simonsen, N., et al. (2006). A Multisite Randomized Trial of Social Norms Marketing Campaigns to Reduce College Student Drinking. Journal of Studies on Alcohol, 67(6), 868-879
Objective: An 18-site randomized trial was conducted to determine the effectiveness of social norms marketing (SNM) campaigns in reducing college student drinking. The SNM campaig…

Social Norms and Expectancy Violation Theories: Assessing the Effectiveness of Health Communication Campaigns

Articles
Campo, S., Cameron, K., Brossard, D., & Frazer, M. (2004). Social Norms and Expectancy Violation Theories: Assessing the Effectiveness of Health Communication Campaigns. Communication Monographs, 71(4), 448-470. doi:10.1080/0363452042000307498.
College students' processing of alcohol, smoking, and exercise social norms messages, and related effects on judgments, attitudes toward one's own behaviors, and attitudes toward …

Differential Effects of Exposure to Social Norms Campaigns: A Cause for Concern

Articles
Campo, S., & Cameron, K. (2006). Differential effects of exposure to social norms campaigns: A cause for concern. Health Communication, 19(3), 209-219. doi:10.1207/s15327027hc1903_3.
College students' processing of alcohol social norms messages, related effects on normative judgments, attitudes toward their own behaviors, and perception of undergraduate attitu…

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