The Clean Air Commute was created to encourage members of the public to use a cleaner means of transportation on one day during the month of June. While the program quickly gained…
After creating Smart Trips, a successful transportation program for residents of Portland, Oregon, the Bureau of Transportation chose to redefine the program, shifting its focus t…
Created by York Region’s Public Health and Housing Services, the Clean Air at Home pilot was designed to reduce exposure to indoor air contaminants among children from birth to si…
In 1996, the Agita São Paulo program was launched to help combat the effects of low physical activity in the Brazilian state, particularly among lower income residents, by encoura…
Developed by the City of Edmonton, the LocalMotion program was created to reduce greenhouse gas emissions and improve air quality through the reduction of regular automobile use b…
In an effort to increase public awareness about bone marrow transplantation and encourage individuals to register as donors, Hollywood, Health, &Society worked with The Bold and T…
First implemented in 1991, the Calgary Commuter Challenge was designed to encourage commuters to explore alternative transportation options as part of National Environment Week. I…
Cancer Council Western Australia (WA) created the Find Cancer Early campaign in 2011 to increase awareness of the common signs and symptoms of breast, bowl, lung, and prostate can…
British Columbia’s Way to Go! program was created in response to data that showed a sharp increase in the number of students traveling to school by car between 1984 and 1994. Conc…
This paper explores two different case studies where mass campaigns were used to address antibiotic use. Both cases emphasize the importance of understanding the target audience’s…
