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Using Social Marketing to Promote Cold and Flu Prevention Behaviors on an Australian University Campus

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In 2011, a social marketing intervention was developed and tested at the University of Wollongong to determine its effectiveness in reducing the spread of colds and flu among univ…
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Be InFLUential

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Conducted at Alfred Health, a tertiary health service in Melbourne, Australia, the purpose of the following study was to create and implement a campaign to improve influenza vacci…

North America

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Introductory Workshop

Oct 13th - 14th, 2026

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Perth

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Oct 19th - 20th, 2026

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Oct 27th - 30th, 2026

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Auckland

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New 4TH Edition

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Fostering Sustainable Behavior Book Cover

The latest edition of Fostering Sustainable Behavior features updated research, case studies, and practical strategies that can substantially impact the adoption of sustainable behaviors.

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