Successfully Changing Individual Travel Behavior: Applying Community-Based Social Marketing to Travel Choice

Articles
Cooper, C. (2007). Successfully changing individual travel behavior: Applying community-based social marketing to travel choice. Transportation Research Record, (2021), pp. 88-99.
This paper demonstrates that community-based social marketing techniques can be successfully used to affect people's transportation awareness and behavior, as deployed in Washingt…

Social Norms and Cooperation in Real-life Social Dilemmas

Articles
Thogersen, J. (2008). Social norms and cooperation in real-life social dilemmas. Journal of Economic Psychology, 29(4), 458-472.
The hypothesis, that injunctive and descriptive norms interact positively or synergistically to promote cooperation in social dilemmas, is tested in the context of a survey study …

Applying a Modified Moral Decision Making Model to Change Habitual Car Use: How Can Commitment be Effective?

Articles
Matthies, E., Klöckner, C., & Preißner, C. (2006). Applying a Modified Moral Decision Making Model to Change Habitual Car Use: How Can Commitment be Effective?. Applied Psychology: An International Review, 55(1), 91-106.
A theory-driven intervention was carried out to initiate the try-out of a new travel mode behavior (try out taking public transport instead of car) in a sample of habitual car use…

Responsibility and Environment: Ecological Norm Orientation and External Factors in the Domain of Travel Mode Choice Behavior

Articles
Hunecke, M., Blöbaum, A., Matthies, E., & Höger, R. (2001). Responsibility and environment: Ecological norm orientation and external factors in the domain of travel mode choice behavior. Environment and Behavior, 33(6), 830-852.
In the domain of travel mode choice behavior, the interaction between ecological norm orientation and the external aspects "fare" and "subway station range" was investigated in an…

Social Context, Personal Norms and the Use of Public Transportation: Two Field Studies

Articles
Bamberg, S., Hunecke, M., & Blöbaum, A. (2007). Social context, personal norms and the use of public transportation: Two field studies. Journal of Environmental Psychology, 27(3), 190-203.
The paper concentrates on the role personal norms play in the decision to use public transportation means instead of the car. An integrative theoretical framework is presented fro…

Travel Mode Choice of Women: The Result of Limitation, Ecological Norm, or Weak Habit?

Articles
Matthies, E., Kuhn, S., & Klöckner, C. (2002). Travel mode choice of women: The result of limitation, ecological norm, or weak habit?. Environment and Behavior, 34(2), 163-177. doi:10.1177/0013916502034002001.
Examines a model of travel mode choice that is able to explain gender differences in the willingness to reduce car use. By means of a survey among 187 inhabitants (101 males and 8…

How Habits Interfere with Norm-Directed Behaviour: A Normative Decision-Making Model for Travel Mode Choice

Articles
Klöckner, C., & Matthies, E. (2004). How habits interfere with norm-directed behaviour: A normative decision-making model for travel mode choice. Journal of Environmental Psychology, 24(3), 319-327. doi:10.1016/j.jenvp.2004.08.004.
This paper deals with the question how habits can be integrated into a model of normative decision-making based on the work of Schwartz and Howard (1981). A field study was conduc…

Structural Modeling of Car Use on the Way to the University in Different Settings: Interplay of Norms, Habits, Situational Restraints, and Perceived Behavioral Control

Articles
Klöckner, C., & Matthies, E. (2009). Structural modeling of car use on the way to the university in different settings: Interplay of norms, habits, situational restraints, and perceived behavioral control. Journal of Applied Social Psychology, 39(8), 1807-1834. doi:10.1111/j.1559-1816.2009.00505.x.
This manuscript presents the results of the application of an extended norm activation model to the explanation of car use on the way to the university with a sample of 430 studen…

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