Using Community-Based Social Marketing Techniques to Enhance Environmental Regulation

Articles
Kennedy, A. (2010). Using Community-Based Social Marketing Techniques to Enhance Environmental Regulation. Sustainability, 2(4), 1138-1160
This article explores how environmental regulation may be improved through the use of community-based social marketing techniques. While regulation is an important tool of sustain…

Personal and Contextual Influences on Household Energy Adaptations

Articles
Black, J. S., Stern, P. C. & Elworth, J. T. (1985). Personal and contextual influences on household energy adaptations. Journal of Applied Psychology, 70, 1, 3-21.
Examined the interactive effects of economic, demographic, structural, and psychological variables on 4 behaviorally distinct types of reported conservation response involving ene…

The Price of a Price: On the Crowding Out and In of Social Norms

Articles
Janssen, M., & Mendys-Kamphorst, E. (2004). The price of a price: On the crowding out and in of social norms. Journal of Economic Behavior & Organization, 55(3), 377-395. doi:10.1016/j.jebo.2002.11.004.
We study the impact of financial incentives on social approval, showing that in a society with altruists and egoists, who all care about social approval, introducing financial inc…

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