Individualist and Collectivist Norms: When It's OK to Go your Own Way

Articles
McAuliffe, B., Jetten, J., Hornsey, M., & Hogg, M. (2003). Individualist and collectivist norms: When it's ok to go your own way. European Journal of Social Psychology, 33(1), 57-70. doi:10.1002/ejsp.129.
Conducted two studies to investigate the influence of group norms endorsing individualism and collectivism on the evaluations of group members who display individualist or collect…

Testing the Moderating Role of the Components of Norm Activation on the Relationship between Values and Environmental Behavior

Articles
Milfont, T., Sibley, C., & Duckitt, J. (2010). Testing the moderating role of the components of norm activation on the relationship between values and environmental behavior. Journal of Cross-Cultural Psychology, 41(1), 124-131. doi:10.1177/0022022109350506.
This study replicates and expands Schultz et al.’s (see record 2005-06863-004) findings regarding the applicability of the norm-activation model on self-reported environmental beh…

Consumer Voices: Adoption of Residential Energy-Efficient Practices

Articles
Niemeyer, S. (2010). Consumer voices: Adoption of residential energy-efficient practices. International Journal of Consumer Studies, 34(2), 140-145. doi:10.1111/j.1470-6431.2009.00841.x.
The purpose of this research is to identify constraining variables that may impinge on adopting energy-efficient practices, materials, equipment and technology in households. The …

Value Structures Behind Proenvironmental Behavior

Articles
Nordlund, A., & Garvill, J. (2002). Value structures behind proenvironmental behavior. Environment and Behavior, 34(6), 740-756. doi:10.1177/001391602237244.
The purpose of the study was to test a hierarchical model of the effects of general values, environmental values, problem awareness, and personal norms on general proenvironmental…

The Impact of Public Policy on Social and Moral Norms: Some Examples

Articles
Nyborg, K. (2003) The impact of public policy on social and moral norms: some examples. Journal of Consumer Policy, 26(3), 259-268.
Social and moral norms may be required for a sustainable development of private consumption patterns. But how can public policy influence norm-motivated consumer behaviour? Based …

Putting Text in Context: The Conflict Between Pro-Ecological Messages and Anti-Ecological Descriptive Norms

Articles
Oceja, L., & Berenguer, J. (2009). Putting text in context: The conflict between pro-ecological messages and anti-ecological descriptive norms. The Spanish Journal of Psychology, 12(2), 657-666.
In the present work we test whether the effectiveness of ecological messages may be canceled out when they conflict with the descriptive norm that is salient in the situation. In …

The Dual-Process of Reactive and Intentional Decision-Making Involved in Eco-Friendly Behavior

Articles
Ohtomo, S., & Hirose, Y. (2007). The dual-process of reactive and intentional decision-making involved in eco-friendly behavior. Journal of Environmental Psychology, 27(2), 117-125. doi:10.1016/j.jenvp.2007.01.005.
We extended the prototype model Gibbons and Gerrard to examine the disparity between professed environmental concerns and behavior. Our model assumed that there are two decision p…

Combining Behavioral Theories to Predict Recycling Involvement

Articles
Oom Do Valle, P., Rebelo, E., Reis, E., & Menezes, J. (2005). Combining Behavioral Theories to Predict Recycling Involvement. Environment and Behavior, 37(3), 364-396. doi:10.1177/0013916504272563.
This study merges insights from two well-known attitude-behavior theories—the theory of planned behavior and the model of altruistic behavior—with elements from two broader models…

Behavioral Determinants of Household Recycling Participation: The Portuguese Case

Articles
Valle, P., Reis, E., Menezes, J., & Rebelo, E. (2004). Behavioral Determinants of Household Recycling Participation: The Portuguese Case. Environment and Behavior, 36(4), 505-540. doi:10.1177/0013916503260892.
Recycling is an effective resource-recovery mechanism with significant economic and environmental benefits. The success of the Portuguese Integrated System of Packaging Waste Mana…

On Being Both With Us and Against Us: A Normative Conflict Model of Dissent in Social Groups

Articles
Packer, D. (2008). On being both with us and against us: A normative conflict model of dissent in social groups. Personality and Social Psychology Review, 12(1), 50-72. doi:10.1177/1088868307309606.
Although past research has demonstrated a positive relationship between collective identification and normative conformity, there may be circumstances in which strongly identified…

Virtual Oceania

Introductory Workshop

May 29th - 31st, 2024

Registration Ending Soon!
Learn More

Virtual North America

Introductory Workshop

Jun 3rd - 5th, 2024

Learn More
Site Courtesy of
McKenzie-Mohr & Associates

Expertise in Community-Based Social Marketing