Bridging the Intention-Behaviour 'Gap': The Role of Moral Norm

Articles
Godin, G., Conner, M., & Sheeran, P. (2005). Bridging the intention-behaviour 'gap': The role of moral norm. British Journal of Social Psychology, 44(4), 497-512. doi:10.1348/014466604X17452.
This research examined whether intentions aligned with moral norms better predict behaviour compared with intentions aligned with attitudes. Six data sets predicting behaviours in…

Responses to Changing Energy Conditions among Massachusetts Households

Articles
Stern, P. C., Black, J. S. & Elworth, J. T. (1983). Responses to changing energy conditions among Massachusetts households. Energy, 8, 7, 515-523.
Survey data on 478 residential electricity consumers in Massachusetts are used to examine the effects of economic, demographic, structural, and attitudinal variables on energy-sav…

The Transsituational Influence of Social Norms

Articles
Reno, R. R., Cialdini, R. B. & Kallgren, C. A. (1993). The transsituational influence of social norms. Journal of Personality and Social Psychology, 64, 1, 104-112.
Three studies examined the behavioral implications of a conceptual distinction between 2 types of social norms: descriptive norms, which specify what is typically done in a given …

Support for Environmental Protection: The Role of Moral Norms

Articles
Stern, P. C., Dietz, T., & Black, J. S. (1986). Support for environmental protection: The role of moral norms. Population and Environment, Behavioral and Social Issues, 8, 3-4, 204-222.
Presents a theoretical model that traces support for environmental protection to a social-psychological process involving the activation of moral norms against harming innocent pe…

The Effects of Litter on Littering Behavior in a Forest Environment

Articles
Crump, S. L., Nunes, D. L. & Crossman, E. K. (1977). The effects of litter on littering behavior in a forest environment. Environment and Behavior, 9, 1, 137-146.
Investigated the effects of litter already present within an area on littering behavior in a forest setting for a period of 4 successive Fridays. The 1st and 3rd Fridays were used…

Social Norms and Expectancy Violation Theories: Assessing the Effectiveness of Health Communication Campaigns

Articles
Campo, S., Cameron, K., Brossard, D., & Frazer, M. (2004). Social Norms and Expectancy Violation Theories: Assessing the Effectiveness of Health Communication Campaigns. Communication Monographs, 71(4), 448-470. doi:10.1080/0363452042000307498.
College students' processing of alcohol, smoking, and exercise social norms messages, and related effects on judgments, attitudes toward one's own behaviors, and attitudes toward …

Pollution Reduction Preferences of U.S. Environmental Managers: Applying Ajzen's Theory of Planned Behavior

Articles
Cordano, Mark; Frieze, Irene Hanson (2000). Pollution reduction preferences of U.S. environmental managers: Applying Ajzen's theory of planned behavior.. Academy of Management Journal, 43, 4, 627-641.
Modified I. Ajzen's theory of planned behavior to analyze the behavioral preferences of 295 environmental managers. Ss were surveyed and structural equation analysis was used to l…

Factors Influencing the Acceptability of Energy Policies: A Test of VBN Theory

Articles
Steg, L., Dreijerink, L., & Abrahamse, W. (2005). Factors influencing the acceptability of energy policies: A test of VBN theory. Journal of Environmental Psychology, 25(4), 415-425.
This paper examines factors influencing the acceptability of energy policies aimed to reduce the emission of CO-sub-2 by households. More specifically, it is studied to what exten…

Existential Threat and Compliance with Pro-Environmental Norms

Articles
Fritsche, I., Jonas, E., Kayser, D., & Koranyi, N. (2010). Existential threat and compliance with pro-environmental norms. Journal of Environmental Psychology, 30(1), 67-79. doi:10.1016/j.jenvp.2009.08.007.
Recent research on the effects of personal threat suggests that perceived threat might enhance pro-environmental behavior when pro-environmental norms are in focus. In three exper…

The Relative Influence of Attitudes and Subjective Norms from Childhood to Adolescence: Between-Participant and Within-Participant Analyses

Articles
Trafimow, D., Brown, J., Grace, K., Thompson, L., & Sheeran, P. (2002). The relative influence of attitudes and subjective norms from childhood to adolescence: Between-participant and within-participant analyses. The American Journal of Psychology, 115(3), 395-414.
313 children and adolescents (ages 8-16) were asked to indicate their behavioral intentions, attitudes, and subjective norms for 34 behaviors. Between-participant and within-parti…

Virtual Oceania

Introductory Workshop

May 29th - 31st, 2024

Registration Ending Soon!
Learn More

Virtual North America

Introductory Workshop

Jun 3rd - 5th, 2024

Registration Ending Soon!
Learn More
Site Courtesy of
McKenzie-Mohr & Associates

Expertise in Community-Based Social Marketing