The Check, Clean, Dry Campaign
Using Social Norms to Reduce Household Energy Consumption
Schultz P. W., Nolan J. M., Cialdini R. B., Goldstein N. J., Griskevicius Vladas (2007). The Constructive, Destructive, and Reconstructive Power of Social Norms. Psychological Science, 18(5), 429-434.
Deriving Interventions on the Basis of Factors Influencing Behavioral Intentions for Waste Recycling, Composting, and Reuse in Cuba
Mosler, H., Tamas, A., Tobias, R., Rodríguez, T., & Miranda, O. (2008). Deriving interventions on the basis of factors influencing behavioral intentions for waste recycling, composting, and reuse in Cuba. Environment and Behavior, 40(4), 522-544.
Word of Mouth Campaigns
Prediction of Goal-Directed Behavior: Attitudes, Intentions, and Perceived Behavioral Control
Ajzen, I., & Madden, T. J. (1986). Prediction of goal-directed behavior: Attitudes, intentions, and perceived behavioral control. Journal of Experimental Social Psychology, 22, 5, 453-474.
The Relative Effectiveness of Models and Prompts on Energy Conservation: A Field Experiment in a Shower Room
Aronson, E. & O'Leary, M. (1982-83). The relative effectiveness of models and prompts on energy conservation: A field experiment in a shower room. Journal of Environmental Systems, 12, 3, 219-224.
Personal and Contextual Influences on Household Energy Adaptations
Black, J. S., Stern, P. C. & Elworth, J. T. (1985). Personal and contextual influences on household energy adaptations. Journal of Applied Psychology, 70, 1, 3-21.
A Focus Theory of Normative Conduct: Recycling the Concept of Norms to Reduce Littering in Public Places
Cialdini, R. B., Reno, R. R., & Kallgren, C. A. (1990). A focus theory of normative conduct: Recycling the concept of norms to reduce littering in public places. Journal of Personality and Social Psychology, 58, 6, 1015-1026.
Changing Behavior and Making it Stick: The Conceptualization and Management of Conservation Behavior
De Young, R. (1993). Changing behavior and making it stick: The conceptualization and management of conservation behavior. Environment and Behavior, 25, 4, 485-505.
From Social Psychology to Political Economy: A Model of Energy Use Behavior
Dholakia, R. R., Dholakia, N., & Firat, A. F. (1983). From social psychology to political economy: A model of energy use behavior. Journal of Economic Psychology, 3, 3-4, 231-247.
