Applied Behavior Analysis and Social Marketing: An Integration for Environmental Preservation

Articles
Geller, E. S. (1989). Applied behavior analysis and social marketing: An integration for environmental preservation. Journal of Social Issues, 45, 1, 17-36.
Basic principles of applied behavior analysis and social marketing are reviewed with reference to the development of action plans to protect the environment. Behavior-change pro…

Recycling as Altruistic Behavior: Normative and Behavioral Strategies to Expand Participation in a Community Recycling Program

Articles
Hopper, J. R., & Nielsen, J. M. (1991). Recycling as altruistic behavior: Normative and behavioral strategies to expand participation in a community recycling program. Environment and Behavior, 23, 2, 195-220.
Experimental and survey data from 122 residents of a large urban neighborhood with a community-wide curbside recycling program confirm that recycling behavior is consistent with S…

Litter Reduction: A Review and Integration of the Literature. Special Issue: Litter Control and Recycling

Articles
Huffman, K. T., Grossnickle, W. F., Cope, J. G., & Huffman, K. P. (1995). Litter reduction: A review and integration of the literature. Special Issue: Litter control and recycling. Environment and Behavior, 27, 2, 153-183.
Examined 40 articles and 59 studies that employed either an antecedent strategy (ATS) or consequence strategy (CQS) to integrate behavioral and social changes in communities and i…

Prompting Dog Owners to Pick Up Dog Droppings

Articles
Jason, L. A., Zolik, E. S., & Matese, F. J. (1979). Prompting dog owners to pick up dog droppings. American Journal of Community Psychology, 7, 3, 339-351.
The present study investigated daily dog droppings and the amount picked up by owners in an urban area. In addition, two behavioral strategies (signs, instructions plus modeling)…

North America

Introductory Workshop

Jun 10th - 12th, 2026

Registration Ending Soon!
Learn More

Brisbane

Introductory Workshop

Oct 13th - 14th, 2026

Learn More

Perth

Introductory Workshop

Oct 19th - 20th, 2026

Learn More

Melbourne

Introductory & Advanced Workshops

Oct 27th - 30th, 2026

Learn More

Auckland

Introductory & Advanced Workshops

Nov 9th - 12th, 2026

Learn More
New 4TH Edition

Available Today!

Fostering Sustainable Behavior Book Cover

The latest edition of Fostering Sustainable Behavior features updated research, case studies, and practical strategies that can substantially impact the adoption of sustainable behaviors.

Site Courtesy of
McKenzie-Mohr & Associates

Expertise in Community-Based Social Marketing