When Saying Yes Leads to Saying No: Preference for Consistency and the Reverse Foot-In-The-Door Effect
Guadagno, R., Asher, T., Demaine, L., & Cialdini, R. (2001). When saying yes leads to saying no: Preference for consistency and the reverse foot-in-the-door effect. Personality and Social Psychology Bulletin, 27(7), 859-867.
Implementing a Community-Based Social Marketing Program to Increase Recycling
Haldeman, T. & Turner, J. (2009). Implementing a community-based social marketing program to increase recycling. Social Marketing Quarterly, 15(3), 114-127.
The Concept of Commitment as a Basis for Social Marketing Efforts: Conversion Model as a Case
Hjelmar, U. (2005). The concept of commitment as a basis for social marketing efforts: Conversion model as a case. Social Marketing Quarterly, 11(2), 58-63.
Moderators of the Negativity Effect: Commitment, Identification, and Consumer Sensitivity to Corporate Social Performance
Liu, T., Wang, C., & Wu, L. (2009). Moderators of the negativity effect: Commitment, identification, and consumer sensitivity to corporate social performance. Psychology and Marketing, 27(1), 54-70.
The Response to the Commitment with Block-Leader Recycling Promotion Technique: A Longitudinal Approach
Meneses, G., & Palacio, A. (2007). The response to the commitment with block-leader recycling promotion technique: A longitudinal approach. Journal of Nonprofit & Public Sector Marketing, 17(1-2), 83-102.
Effects of Complaining Versus Negative Word of Mouth on Subsequent Changes in Satisfaction: The Role of Public Commitment
Nyer, P., & Gopinath, M. (2005). Effects of complaining versus negative word of mouth on subsequent changes in satisfaction: The role of public commitment. Psychology and Marketing, 22(12), 937-953.
The Comparative Effectiveness of Reward and Commitment Approaches in Motivating Community Recycling
Katzev, R. D. & Pardini, A. U. The comparative effectiveness of reward and commitment approaches in motivating community recycling. Vol. 17. 1987-1988. 93-113.
Non-Response to the Recycling Promotion Technique of Blockleader and Commitment
Meneses, G.D. (2009). Non-response to the recycling promotion technique of blockleader and commitment. Journal of Socio-Economics, 38(4), pp. 663-671.
Using E-mail Listservs to Promote Environmentally Sustainable Behaviors
Artz, N., & Cooke, P. (2007). Using e-mail listservs to promote environmentally sustainable behaviors. Journal of Marketing Communications, 13(4), 257-276.
Managerial Discretion and Corporate Commitment to the Natural Environment
Aragón-Correa, J., Matías-Reche, F., & Senise-Barrio, M. (2004). Managerial discretion and corporate commitment to the natural environment. Journal of Business Research, 57(9), 964-975.
