Successfully Changing Individual Travel Behavior: Applying Community-Based Social Marketing to Travel Choice

Articles
Cooper, C. (2007). Successfully changing individual travel behavior: Applying community-based social marketing to travel choice. Transportation Research Record, (2021), pp. 88-99.
This paper demonstrates that community-based social marketing techniques can be successfully used to affect people's transportation awareness and behavior, as deployed in Washingt…

It Matters a Hole Lot: Perceptual Affordances of Waste Containers Influence Recycling Compliance

Articles
Duffy, S., & Verges, M. (2009). It matters a hole lot: Perceptual affordances of waste containers influence recycling compliance. Environment and Behavior, 41(5), 741-749.
This article examines whether specialized lids on waste receptacles affect recycling compliance in public settings. Thirty waste receptacles were assigned to a lids-present and li…

Signs that Encourage Internalized Recycling: Clinical Validation, Weak Messages and 'Creative Elaboration'

Articles
Werner, C., White, P., Byerly, S., & Stoll, R. (2009). Signs that encourage internalized recycling: Clinical validation, weak messages and 'creative elaboration.'. Journal of Environmental Psychology, 29(2), 193-202.
Two experiments examined clinical validation’s ability to increase examination of a persuasive message and increase long-term recycling. In Experiment 1, validating (acknowledging…

Putting Text in Context: The Conflict Between Pro-Ecological Messages and Anti-Ecological Descriptive Norms

Articles
Oceja, L., & Berenguer, J. (2009). Putting text in context: The conflict between pro-ecological messages and anti-ecological descriptive norms. The Spanish Journal of Psychology, 12(2), 657-666.
In the present work we test whether the effectiveness of ecological messages may be canceled out when they conflict with the descriptive norm that is salient in the situation. In …

Using E-mail Listservs to Promote Environmentally Sustainable Behaviors

Articles
Artz, N., & Cooke, P. (2007). Using e-mail listservs to promote environmentally sustainable behaviors. Journal of Marketing Communications, 13(4), 257-276.
This paper describes a social marketing campaign that encouraged individuals to adopt environmentally sustainable behaviors such as purchasing green power, installing energy-effic…

Increasing Blood Donor Pledge Fulfillment

Articles
Pittman, T. S., Pallak, M. S., Riggs, J. M., & Gotay, C. C. (1981). Increasing blood donor pledge fulfillment. Personality and Social Psychology Bulletin, 7, 2, 195-200.
Two studies conducted during campus blood drives assessed two techniques derived from a commitment and social support analysis that were designed to increase the rate of pledge fu…

Prompting Dog Owners to Pick Up Dog Droppings

Articles
Jason, L. A., Zolik, E. S., & Matese, F. J. (1979). Prompting dog owners to pick up dog droppings. American Journal of Community Psychology, 7, 3, 339-351.
The present study investigated daily dog droppings and the amount picked up by owners in an urban area. In addition, two behavioral strategies (signs, instructions plus modeling)…

Decelerating Environmentally Destructive Lawn-Walking

Articles
Hayes, S. C. & Cone, J. D. (1977). Decelerating environmentally destructive lawn-walking. Environment and Behavior, 9, 4, 511-534.
Three general strategies (response difficulty, chaining, and prompting) were used to generate 6 interventions to decrease lawn walking in a park. Interventions were evaluated in s…

An Experimental Analysis of Electricity Conservation Procedures

Articles
Palmer, M. H., Lloyd, M. E. & Lloyd, K. E. (1977). An experimental analysis of electricity conservation procedures. Journal of Applied Behavior Analysis, 10, 4, 665-671.
Recorded the daily electricity consumption of 4 suburban families for 106 days. A reversal design, consisting of various experimental conditions interspersed between repeated base…

The Unintended Effects of a Posted Sign on Littering Attitudes and Stated Intentions

Articles
Horsley, A. D. (1988). The unintended effects of a posted sign on littering attitudes and stated intentions. Journal of Environmental Education, 19, 3, 10-14.
The effects of an anti-littering sign that read "We treat litterbugs like all insects" were compared with those for a sign that read "Please save our landscape; don't litter." Ss …

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