In 2014, Virgin Atlantic Airways (VAA) conducted a pilot with its captains to determine how monitoring, performance information, personal targets, and prosocial incentives would i…
To increase public and healthcare professionals’ engagement in behaviors aimed at reducing the threat of antimicrobial resistance, the United Kingdom launched the Antibiotic Guard…
The following case study explores how a popular primetime television drama, Numb3rs, was used to inform audiences of issues surrounding organ donation and, as a result, encourage …
This paper explores five different approaches to antibiotic stewardship, providing examples of how international collaborations can address optimal prescribing. Each approach exam…
Developed in two phases, the Smarter Travel initiative had an overall goal of decreasing the number of trips made by car in the Outer Boroughs of London, promoting walking, cyclin…
In 2009, Ed Maibach and colleagues at George Mason University and Climate Central began to discuss the potential for TV weathercasters to band together, creating a community of pr…
Developed to address the rapidly increasing rate of HIV infections in Malawi, the BRIDGE Project had five main objectives: (1) increase the median age for becoming sexually active…
Run across a six-state region (Colorado, Montana, North Dakota, South Dakota, Utah, and Wyoming), the Don’t Kid Yourself campaign was created to help reduce incidences of unintend…
Run by Student Health Services Wellness & Prevention at Boston University, Condom Fairy was a program created in response to the growing number of college students reporting that …
In 2014, Sightsavers, Unilever, and Lifebuoy joined forces to create a program in Kenya, Ethiopia, and Zambia that would help to prevent childhood blindness and eliminate trachoma…
