Opinion Leadership in Green Consumption: An Exploratory Study

Articles
Flynn, L. R., & Goldsmith, E. (1994). Opinion leadership in green consumption: An exploratory study. Journal of Social Behavior and Personality, 9, 3, 543-553.
Explored how interpersonal communication functions in the domain of green consumption. Data were collected by means of a self-administered questionnaire to 99 women (aged 20-74 yr…

Leadership in the North American Environmental Sector: Values, Leadership Styles, and Contexts of Environmental Leaders and their Organizations

Articles
Egri, Carolyn P.; Herman, Susan (2000). "Leadership in the North American environmental sector: Values, leadership styles, and contexts of environmental leaders and their organizations.". Academy of Management Journal, 43, 4, 571-604.
Examined (1) the nature and strength of environmental leaders' personal and environmental values as motivating principles for transforming leadership behavior, (2) whether leaders…

Diffusion of Energy-Conserving Innovations

Articles
Darley, J., & Beniger, J. (1981). Diffusion of Energy-Conserving Innovations. Journal of Social Issues, 37(2), 150.
Suggests that people's decisions to adopt energy-conserving processes and products is a specific instance of the decision to adopt an innovation. Discusses diffusion processes and…

Effective Dissemination of Energy-Related Information: Applying Social Psychology and Evaluation Research

Articles
Dennis, M., Soderstrom, E.J., Koncinski, W.S., Cavanaugh, B. (1990). Effective Dissemination of Energy-Related Information: Applying Social Psychology and Evaluation Research. American Psychologist, 45(10), 1109.
Discusses the limitations of previous energy conservation programs in affecting the behavior of individual consumers. Suggests that the rational-economic model upon which they wer…

The Collective Dynamics of Smoking in a Large Social Network

Articles
Christakis, N. A., & Fowler, J. H. (2008). The Collective Dynamics of Smoking in a Large Social Network. New England Journal of Medicine, 358(21) 2249-2258.
Background: The prevalence of smoking has decreased substantially in the United States over the past 30 years. We examined the extent of the person-to-person spread of smoking beh…

Fascinating Article on Peer Influence on Behavior

Forums
Eric Eckl Falls Church May 26, 2008 09:51 AM
Folks, you may need to register with the Washington Post to read this article (registration is free), but I think it's worth it: Social Networks' Sway May Be Underestimated It s…

Environmental Stewardship Influencing Community?

Forums
Linda Wilson Chicago April 01, 2008 11:04 AM
Hi all The overall goal of our community and mentor programs is to produce community environmental stewards. We know such a goal has benefit for society as a whole, but would …

Ambassador, Peer recruitment, Block Leader, Brand Evangelist Programs

Forums
Jay Kassirer Ottawa July 30, 2007 09:55 PM
I'm seeking models or examples of ambassador / peer recruitment / block leader / brand evangelist programs. Doug Mckenzie-Mohr has been encouraging the use of social diffusion and…

Programmes to Develop a 'Culture Shift' in the Public Sector

Forums
Peter Davis Wellington August 18, 2006 03:20 AM
Hi all. I am keen to know of examples of programmes developed and implemented within the public sector to embed a 'sustainability' consciousness in to managers and staff in Go…

Encouraging and Recognising Urban Gardens for Habitat

Forums
Andrew Smith October 06, 2005 07:20 PM
Hello listserve members, In Tasmania we are looking at developing a program that recognises gardeners who consider and encourage wildlife to use their gardens (Gardens for W…

Virtual North America

Introductory & Advanced Workshops

January 10th - 19th, 2022

Learn More
Site Courtesy of
McKenzie-Mohr & Associates

Expertise in Community-Based Social Marketing