The New Environmental Paradigm and Personal Norms

Articles
Widegren, Oerjan. (1998). The new environmental paradigm and personal norms. Environment & Behavior, 30, 1, 75-100.
Using data from a nationwide representative sample of 1,018 Swedes (aged 18-80 yrs) and from members and activists of Swedish environmental organizations, proenvironmental b…

The Theory of Reasoned Action and Self-Construals: Understanding Recycling in Hawaii

Articles
Park, Hee Sun; Levine, Timothy R; Sharkey, William F (1998). The theory of reasoned action and self-construals: Understanding recycling in Hawaii. . Communication Studies, 49, 3, 196-208.
Used the Theory of Reasoned Action (TRA) to predict the behavioral intention to recycle among 201 undergraduate students (aged 18-52 yrs) at the University of Hawaii. Measuri…

The Effects of Recognition and Group Need on Volunteerism: A Social Norm Perspective

Articles
Fisher, Robert J; Ackerman, David. (1998). The effects of recognition and group need on volunteerism: A social norm perspective. . Journal of Consumer Research, 25, 3, 262-275.
The significance of volunteering for both individuals and society has lead to numerous studies on this behavior across the social sciences. However, virtually no prior researc…

Effective Public Service Announcements: Linking Social Norms to Visual Memory Cues

Articles
Bator, R. J. (1997). Effective public service announcements: Linking social norms to visual memory cues. Dissertation Abstracts International: Section B: The Sciences and Engineering, 58, 6-B,
The purpose of this research was to create and test the effectiveness of antilittering public service announcements (PSAs) that linked different types of visual cues to social dis…

Suburban Lawns: Dimensions of Meaning, Activities, and Environmental Concerns Reported by Homeowning Couples in Georgia and Michigan

Articles
Shern, L. C. (1995). Suburban lawns: Dimensions of meaning, activities, and environmental concerns reported by homeowning couples in Georgia and Michigan. Dissertation Abstracts International: Section B: The Sciences and Engineering, 56, 3-B,
Mounting evidence points to detrimental effects to the environment and human health from the overuse and misuse of fertilizers and pesticides. Of increasing concern in the United …

Chronic Norm Focus: The Interaction Effects of Norms and Dispositions on Environmentally Friendly Consumer Behaviors

Articles
Minton, A. P. (1995). Chronic norm focus: The interaction effects of norms and dispositions on environmentally friendly consumer behaviors. Dissertation Abstracts International Section A: Humanities and Social Sciences, 55, 12-A,
The purpose of the dissertation was to test Cialdini's notion that dispositional characteristics such as self-monitoring might chronically focus an individual's attention on one t…

A Field Experiment on Interventions to Improve Curbside Recycling

Articles
Schultz, P. W. (1995). A field experiment on interventions to improve curbside recycling. Dissertation Abstracts International: Section B: The Sciences and Engineering, 56, 5-B,
The United States is currently facing a solid waste crisis, and recycling is an important proenvironmental step toward resolving the crisis. Previous research with recycling has f…

Littering as a Function of Prior Litter and the Presence or Absence of Prohibitive Signs

Articles
Reiter, S. M. & Samuel, W. (1980). Littering as a function of prior litter and the presence or absence of prohibitive signs . Journal of Applied Social Psychology, 10, 1, 45-55.
The purpose of the present study was to determine the effect on littering behavior of (1) two ways of antilitter signs and (2) the condition of the environment (littered vs. unlit…

Norms of Social Conduct and the Foot-in-the-Door

Articles
Kilbourne, B. K. & Kilbourne, M. T. (1984). Norms of social conduct and the foot-in-the-door. Journal of Social Psychology, 123, 1, 13-20.
Using an account analysis (giving excuses or justifications for compliance or noncompliance) to indicate the operation of social norms, the foot-in-the-door (FITD) paradigm was in…

The Transsituational Influence of Social Norms

Articles
Reno, R. R., Cialdini, R. B. & Kallgren, C. A. (1993). The transsituational influence of social norms. Journal of Personality and Social Psychology, 64, 1, 104-112.
Three studies examined the behavioral implications of a conceptual distinction between 2 types of social norms: descriptive norms, which specify what is typically done in a given …
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