Public Commitment Making as a Structural Solution in Social Dilemmas

Articles
Lokhorst, A., van Dijk, E., & Staats, H. (2009). Public commitment making as a structural solution in social dilemmas. Journal of Environmental Psychology, 29(4), 400-406.
Research shows that public commitment making helps promote pro-environmental behavior. However, not everyone may be willing to make such commitments. Therefore, it is important to…

A Comparison of the Environmental Attitudes, Concern and Behaviors of Native-Born and Foreign-Born US Residents

Articles
Hunter, L. M. (2000). A comparison of the environmental attitudes, concern, and behaviors of native-born and foreign-born U.S. residents. Population & Environment: a Journal of Interdisciplinary Studies, 21(6), 565-580.
Offers an examination of environmental attitudes, concern, and behaviors among individuals presently living within the context producing contemporary American environmental awaren…

The Relationship between Environmental Commitment and Managerial Perceptions of Stakeholder Importance

Articles
Henriques, I., & Sadorsky, P. (1999). The relationship between environmental commitment and managerial perceptions of stakeholder importance. Academy of Mangement Journal, 42(1), 87-99.
Asks whether firms committed to stewardship of the natural environment differ from less environmentally committed firms in their managerial perceptions of the relative importa…

The Effect of Public Commitment on Resistance to Persuasion: The Influence of Attitude Certainty, Issue Importance, Susceptibility to Normative Influence, Preference for Consistency and Source Proximity

Articles
Gopinath, M., & Nyer, P.U. (2009). The effect of public commitment on resistance to persuasion: The influence of attitude certainty, issue importance, susceptibility to normative influence, preference for consistency and source proximity. International Journal of Research in Marketing, 26(1), 60-68.
This study investigates the effect of public commitment on resistance to persuasion and on the roles played by attitude certainty, issue importance, susceptibility to normative in…

Influence of Sociodemographics and Environmental Attitudes on General Responsible Environmental Behavior among Recreational Boaters

Articles
Cottrell, S. P. (2003). Influence of sociodemographics and environmental attitudes on general responsible environmental behavior among recreational boaters. Environment and Behavior, 35(3), 347-375.
This study examined predictors of self-reported general responsible environmental behavior (GREB) among recreational boaters in Maryland in 1992. Findings show a relationship betw…

Environmental Values, Beliefs, and Actions: A Situational Approach

Articles
Corraliza, Jose A.; Berenguer, Jaime (2000). "Environmental values, beliefs, and actions: A situational approach.". Environment & Behavior, 32, 6, 832-848.
This study investigated the influence of the interaction between personal and situational variables in environmental behavior and the predictive power of values and beliefs. Three…

Successfully Changing Individual Travel Behavior: Applying Community-Based Social Marketing to Travel Choice

Articles
Cooper, C. (2007). Successfully changing individual travel behavior: Applying community-based social marketing to travel choice. Transportation Research Record, (2021), pp. 88-99.
This paper demonstrates that community-based social marketing techniques can be successfully used to affect people's transportation awareness and behavior, as deployed in Washingt…

Social Influence: Compliance and Conformity

Articles
Cialdini, R. B., & Goldstein, N. J. (2004). Social influence: Compliance and conformity. Annual Review of Psychology 55(1), 591-621.
This review covers recent developments in the social influence literature, focusing primarily on compliance and conformity research published between 1997 and 2002. The principles…

A Community-Wide Intervention to Improve Pedestrian Safety: Guidelines for Institutionalizing Large-Scale Behavior Change

Articles
Boyce, T. E., & Geller, E. S. (2000). A community-wide intervention to improve pedestrian safety: Guidelines for institutionalizing large-scale behavior change. Environment and Behavior, 32(4), 502520.
An A-B-A reversal design with a long-term follow-up evaluated a community-wide commitment and incentive program to improve pedestrian safety. The campaign encouraged residents …

Encouraging College Students to Support Pro-Environment Behavior: Effects of Direct versus Indirect Rewards

Articles
Boyce, T. E., & Geller, E. S. (2001). Encouraging college students to support pro-environment behavior: Effects of direct versus indirect rewards. Environment & Behavior, 33(1), 107-125.
Ways to increase the delivery of a special thank-you card following behavior that protected the environment or helped another person were addressed. In Study 1, direct rewards …

Virtual Oceania

Introductory Workshop

May 29th - 31st, 2024

Learn More

Virtual North America

Introductory Workshop

Jun 3rd - 5th, 2024

Learn More
Site Courtesy of
McKenzie-Mohr & Associates

Expertise in Community-Based Social Marketing