Validation, Persuasion and Recycling: Capitalizing on the Social Ecology of Newspaper Use

Articles
Werner, Carol M.; Byerly, Sari; White, Paul H.; Kieffer, Matthew (2004). Validation, Persuasion and Recycling: Capitalizing on the Social Ecology of Newspaper Use. Basic and Applied Social Psychology, 26, 2, 183-198.
Two experiments used clinical validation to increase scrutiny of messages posted in public settings. The first experiment used a 2 (validation: no/yes) × 2 (persuasion: none/"it i…

The Response to the Commitment with Block-Leader Recycling Promotion Technique: A Longitudinal Approach

Articles
Meneses, G., & Palacio, A. (2007). The response to the commitment with block-leader recycling promotion technique: A longitudinal approach. Journal of Nonprofit & Public Sector Marketing, 17(1-2), 83-102.
This article focuses on the study of the changes in consumers' recycling beliefs, attitudes, and behavior due to the application of one promotion technique: a commitment by block …

Combining Behavioral Theories to Predict Recycling Involvement

Articles
Oom Do Valle, P., Rebelo, E., Reis, E., & Menezes, J. (2005). Combining Behavioral Theories to Predict Recycling Involvement. Environment and Behavior, 37(3), 364-396. doi:10.1177/0013916504272563.
This study merges insights from two well-known attitude-behavior theories—the theory of planned behavior and the model of altruistic behavior—with elements from two broader models…

On the Risks of Recycling Because of Guilt: An Examination of the Consequences of Introjection

Articles
Koestner, R., Houlfort, N., Paquet, S., & Knight, C. (2001). On the risks of recycling because of guilt: An examination of the consequences of introjection. Journal of Applied Social Psychology, 31(12), 2545-2560.
Examined the influence of introjected beliefs on proenvironmental behavior. 116 undergraduate students (aged 17-37 yrs) completed interviews concerning their recycling behavior an…

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