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Day Zero: Cape Town Includes Fear Appeal to Avoid Running Out of Water

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Several decades ago, the city of Cape Town, South Africa predicted severe water shortages as a result of rapid urbanization and high per capita water consumption. In 2018, as the …
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Barrie Water Conservation Program

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Due to a rapid increase in population growth, Barrie, Ontario was faced with an increasing demand on water supply. An environmental assessment conducted by the Municipal Works Dep…
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Water-Efficient Durham

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To combat the increasing demand on its existing water supply, the Regional Municipality of Durham created the water efficiency program, Water Efficient Durham, which aimed to conv…
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Shower Feedback in Switzerland

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In 2012, ETH Zurich recruited 697 households from a 5,000-household sample provided by the utility company ewz to participate in the shower feedback pilot, a program designed to p…

Reducing Residential Water Consumption with Feedback in Melbourne, Australia

Cases
Aitken, C. K., McMahon, T. A., Wearing, A. J. & Finlayson, B. L. (1994). Residential water use: Predicting and reducing consumption. Journal of Applied Social Psychology, 24, 2, 136-158.
Since residential water use is quite high in Melbourne, Australia, a pilot program was designed to lower consumption. First, a literature review was conducted to identify behavior…

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