Invoking Social Norms:A Social Psychology Perspective on Improving Hotels' Linen-Reuse Programs
Goldstein, N., Griskevicius, V., Cialdini, R. (2007). Cornell Hotel and Restaurant Administration Quarterly, 48(2), 145-150.
Conserving Energy and Water at University of California at Santa Cruz with the Use of Norms and Prompts
Aronson, E. & O'Leary, M. (1982-83). The relative effectiveness of models and prompts on energy conservation: A field experiment in a shower room. Journal of Environmental Systems, 12, 3, 219-224.
