Conserving Energy and Water at University of California at Santa Cruz with the Use of Norms and Prompts

Cases
Aronson, E. & O'Leary, M. (1982-83). The relative effectiveness of models and prompts on energy conservation: A field experiment in a shower room. Journal of Environmental Systems, 12, 3, 219-224.
After conducting a literature review, a norm appeal was incorporated into a pilot program designed to conserve water at the University of California at Santa Cruz. Although a sign…

The Effect of Sign Prompts and Modeling on Encouraging Dog Owners to Pick-up Dog Droppings in Chicago, Illinois

Cases
Jason, L. A., Zolik, E. S., & Matese, F. J. (1979). Prompting dog owners to pick up dog droppings. American Journal of Community Psychology, 7, 3, 339-351.
After conducting a literature review, sign prompts and modeling were identified as effective tool for encouraging dog owners to pick up after their dogs. Therefore, these tools we…

Invoking Social Norms:A Social Psychology Perspective on Improving Hotels' Linen-Reuse Programs

Articles
Goldstein, N., Griskevicius, V., Cialdini, R. (2007). Cornell Hotel and Restaurant Administration Quarterly, 48(2), 145-150.
Social psychology theory can be applied to such mundane purposes as encouraging guests to reuse their washroom towels. In contrast to the appeals now in use to persuade guests to …

Social Norms: An Underestimated and Underemployed Lever for Managing Climate Change

Articles
Griskevicius,V., Cialdini, R.B., and Goldstein, N.J. (2008). Social Norms: An Underestimated and Underemployed Lever for Managing Climate Change. International Journal for Sustainability Communication, 3, 5-13.
It is widely recognized that communications that make social norms salient can be effective in influencing behavior. What is surprising, given the strength of the evidence, is how…

Preferences for Landscape Choice in a Southwestern Desert City

Articles
Yabiku, S., Casagrande, D., & Farley-Metzger, E. (2008, May). Preferences for landscape choice in a Southwestern desert city. Environment and Behavior, 40(3), 382-400.
Through outdoor water consumption, residential landscaping behavior affects public policy and the environment in the American Southwest. We propose a decision framework based on c…

Suburban Lawns: Dimensions of Meaning, Activities, and Environmental Concerns Reported by Homeowning Couples in Georgia and Michigan

Articles
Shern, L. C. (1995). Suburban lawns: Dimensions of meaning, activities, and environmental concerns reported by homeowning couples in Georgia and Michigan. Dissertation Abstracts International: Section B: The Sciences and Engineering, 56, 3-B,
Mounting evidence points to detrimental effects to the environment and human health from the overuse and misuse of fertilizers and pesticides. Of increasing concern in the United …

Predicting Intentions to Conserve Water from the Theory of Planned Behavior, Perceived Moral Obligation, and Perceived Water Right

Articles
Lam, S. P. (1999). Predicting intentions to conserve water from the theory of planned behavior, perceived moral obligation, and perceived water right. Journal of Applied Social Psychology, 29, 5, 1058-1071.
Tested the explanatory power of I. Ajzen's (1991) theory of planned behavior (TPB) and a modified TPB model including perceived moral obligation (PMO) and perceived water right (P…

The Relative Effectiveness of Models and Prompts on Energy Conservation: A Field Experiment in a Shower Room

Articles
Aronson, E. & O'Leary, M. (1982-83). The relative effectiveness of models and prompts on energy conservation: A field experiment in a shower room. Journal of Environmental Systems, 12, 3, 219-224.
Signs were placed in the field house shower rooms of a university campus exhorting people to conserve water and energy by turning off the water while soaping up. Making the signs…

Using Community-Based Social Marketing Techniques to Enhance Environmental Regulation

Articles
Kennedy, A. (2010). Using Community-Based Social Marketing Techniques to Enhance Environmental Regulation. Sustainability, 2(4), 1138-1160
This article explores how environmental regulation may be improved through the use of community-based social marketing techniques. While regulation is an important tool of sustain…

Twenty Years After Hines, Hungerford, and Tomera: A New Meta-Analysis of psycho-Social Determinants of Pro-Environmental Behaviour

Articles
Bamberg, S., & Möser, G. (2007). Twenty years after Hines, Hungerford, and Tomera: A new meta-analysis of psycho-social determinants of pro-environmental behaviour. Journal of Environmental Psychology, 27(1), 14-25.
The goal of the present paper is a replication as well as an extension of the Hines et al. [(1986/87). Analysis and synthesis of research on responsible environmental behaviour: A…

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