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Bridging the Intention-Behaviour 'Gap': The Role of Moral Norm

Articles
Godin, G., Conner, M., & Sheeran, P. (2005). Bridging the intention-behaviour 'gap': The role of moral norm. British Journal of Social Psychology, 44(4), 497-512. doi:10.1348/014466604X17452.
This research examined whether intentions aligned with moral norms better predict behaviour compared with intentions aligned with attitudes. Six data sets predicting behaviours in…

Going Green? Modeling the Impact of Environmental Concerns and Perceptions of Transportation Alternatives on Decisions to Drive

Articles
Gardner, B., & Abraham, C. (2010). Going green? Modeling the impact of environmental concerns and perceptions of transportation alternatives on decisions to drive. Journal of Applied Social Psychology, 40(4), 831-849. doi:10.1111/j.1559-1816.2010.00600.x.
A theory-of-planned-behavior-based model of intra-city driving incorporating cognitions concerning non-car transportation use, personal and descriptive norms, and the environment …

Existential Threat and Compliance with Pro-Environmental Norms

Articles
Fritsche, I., Jonas, E., Kayser, D., & Koranyi, N. (2010). Existential threat and compliance with pro-environmental norms. Journal of Environmental Psychology, 30(1), 67-79. doi:10.1016/j.jenvp.2009.08.007.
Recent research on the effects of personal threat suggests that perceived threat might enhance pro-environmental behavior when pro-environmental norms are in focus. In three exper…

Social Norms and Human Cooperation

Articles
Fehr, E., & Fischbacher, U. (2004). Social norms and human cooperation. Trends in Cognitive Sciences, 8(4), 187-190. doi:10.1016/j.tics.2004.02.007.
The existence of social norms is one of the big unsolved problems in social cognitive science. Although no other concept is invoked more frequently in the social sciences, we stil…

Altruistic, Egoistic, and Normative Effects on Curbside Recycling

Articles
Ewing, G. (2001). Altruistic, egoistic, and normative effects on curbside recycling. Environment and Behavior, 33(6), 733-764. doi:10.1177/00139160121973223.
Notes that how altruistic, normative, and egoistic factors affect households' participation in curbside recycling has been shown to depend on how participation is measured. A stud…

Acceptability of Travel Demand Management Measures: The Importance of Problem Awareness, Personal Norm, Freedom, and Fairness

Articles
Eriksson, L., Garvill, J., & Nordlund, A. (2006). Acceptability of travel demand management measures: The importance of problem awareness, personal norm, freedom, and fairness. Journal of Environmental Psychology, 26(1), 15-26. doi:10.1016/j.jenvp.2006.05.003.
Acceptability of travel demand management (TDM) with the aim of reducing private car use is modeled following a hierarchical set of beliefs. In a two-part model, pro-environmental…

Persuasive Trash Cans: Activation of Littering Norms by Design

Articles
de Kort, Y., McCalley, L., & Midden, C. (2008). Persuasive trash cans: Activation of littering norms by design. Environment and Behavior, 40(6), 870-891. doi:10.1177/0013916507311035.
Two studies tested littering norm activation by trash can design. The first was a scenario study using a 4 (norm type: social injunctive vs. social descriptive vs. personal vs. co…

A Multisite Randomized Trial of Social Norms Marketing Campaigns to Reduce College Student Drinking: A Replication Failure

Articles
DeJong, W., Schneider, S., Towvim, L., Murphy, M., Doerr, E., Simonsen, N., et al. (2009). A multisite randomized trial of social norms marketing campaigns to reduce college student drinking: A replication failure. Substance Abuse, 30(2), 127-140. doi:10.1080/08897070902802059.
A 14-site randomized trial tested the effectiveness of social norms marketing (SNM) campaigns, which present accurate student survey data in order to correct misperceptions of sub…

A Multisite Randomized Trial of Social Norms Marketing Campaigns to Reduce College Student Drinking

Articles
DeJong, W., Schneider, S., Towvim, L., Murphy, M., Doerr, E., Simonsen, N., et al. (2006). A Multisite Randomized Trial of Social Norms Marketing Campaigns to Reduce College Student Drinking. Journal of Studies on Alcohol, 67(6), 868-879
Objective: An 18-site randomized trial was conducted to determine the effectiveness of social norms marketing (SNM) campaigns in reducing college student drinking. The SNM campaig…

Value Orientations and Environmental Beliefs in Five Countries: Validity of an Instrument to Measure Egoistic, Altruistic and Biospheric Value Orientations

Articles
de Groot, J., & Steg, L. (2007). Value orientations and environmental beliefs in five countries: Validity of an instrument to measure egoistic, altruistic and biospheric value orientations. Journal of Cross-Cultural Psychology, 38(3), 318-332. doi:10.1177/0022022107300278.
Various scholars argue that egoistic, altruistic, and biospheric value orientations are important for understanding environmental beliefs and behavior. However, little empirical e…

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