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Social Norms and Identity Relevance: A Motivational Approach to Normative Behavior

Articles
Christensen, P., Rothgerber, H., Wood, W., & Matz, D. (2004). Social norms and identity relevance: A motivational approach to normative behavior. Personality and Social Psychology Bulletin, 30(10), 1295-1309. doi:10.1177/0146167204264480.
Two studies demonstrated that greater identification with a group was associated with more positive emotions for members who conformed with versus violated the group's norms. Thes…

Consumer Identity and Moral Obligations in Non-Plastic Bag Consumption: A Dialectical Perspective

Articles
Cherrier, H. (2006). Consumer identity and moral obligations in non-plastic bag consumption: A dialectical perspective. International Journal of Consumer Studies, 30(5), 515-523. doi:10.1111/j.1470-6431.2006.00531.x.
According to many, we live in an era of autonomy, choice, enterprise and lifestyles. Consumers are active agents who exercise informed and autonomous responsibilities in relation …

Linking Social Norms to Efficient Conservation Investment in Payments for Ecosystem Services

Articles
Chen, X., Lupi, F., He, G., & Liu, J. (2009). Linking social norms to efficient conservation investment in payments for ecosystem services. PNAS Proceedings of the National Academy of Sciences of the United States of America, 106(28), 11812-11817. doi:10.1073/pnas.0809980106.
An increasing amount of investment has been devoted to protecting and restoring ecosystem services worldwide. The efficiency of conservation investments, including payments for ec…

The Bystander Effect and Social Control Behavior: The Effect of the Presence of Others on Peoples Reactions to Norm Violations

Articles
Chekroun, P., & Brauer, M. (2002). The bystander effect and social control behavior: The effect of the presence of others on people's reactions to norm violations. European Journal of Social Psychology, 32(6), 853-866. doi:10.1002/ejsp.126.
Three field studies were conducted to explore the influence of the number of bystander-observers on the likelihood of social control. We predicted that the presence of others woul…

Emotions, Habits and Rational Choices in Ecological Behaivours: The Case of Recycling and Use of Public Transportation

Articles
Carrus, G., Passafaro, P., & Bonnes, M. (2008). Emotions, habits and rational choices in ecological behaviours: The case of recycling and use of public transportation. Journal of Environmental Psychology, 28(1), 51-62. doi:10.1016/j.jenvp.2007.09.003.
Two field studies examined the role of attitudes, subjective norms, perceived control, anticipated emotions, past behaviour and desire in the prediction of pro-environmental behav…

Social Norms and Expectancy Violation Theories: Assessing the Effectiveness of Health Communication Campaigns

Articles
Campo, S., Cameron, K., Brossard, D., & Frazer, M. (2004). Social Norms and Expectancy Violation Theories: Assessing the Effectiveness of Health Communication Campaigns. Communication Monographs, 71(4), 448-470. doi:10.1080/0363452042000307498.
College students' processing of alcohol, smoking, and exercise social norms messages, and related effects on judgments, attitudes toward one's own behaviors, and attitudes toward …

Differential Effects of Exposure to Social Norms Campaigns: A Cause for Concern

Articles
Campo, S., & Cameron, K. (2006). Differential effects of exposure to social norms campaigns: A cause for concern. Health Communication, 19(3), 209-219. doi:10.1207/s15327027hc1903_3.
College students' processing of alcohol social norms messages, related effects on normative judgments, attitudes toward their own behaviors, and perception of undergraduate attitu…

Group Norms, Physical Distance, and Ecological Efficiency in Common Pool Resource Management

Articles
Brucks, W., Reips, U., & Ryf, B. (2007). Group norms, physical distance, and ecological efficiency in common pool resource management. Social Influence, 2(2), 112-135. doi:10.1080/15534510701193436.
Earlier research has repeatedly shown that people tend to follow group norms when using common pool resources. The present commons dilemma study seeks to extend these findings wit…

An Introduction to Deviance-Regulation Theory: The Effect of Behavioral Norms on Message Framing

Articles
Blanton, H., Stuart, A., & VandenEijnden, R. (2001). An introduction to deviance-regulation theory: The effect of behavioral norms on message framing. Personality and Social Psychology Bulletin, 27(7), 848-858. doi:10.1177/0146167201277007.
Introduces a social judgment framework the authors term deviance-regulation theory. This theory proposes that people self-regulate more on the basis of the perceived social conseq…

Covenants without Swords: Group Identity, Norms, and Communications in Social Dilemmas

Articles
Bicchieri, C. (2002). Covenants without swords: Group identity, norms, and communications in social dilemmas. Rationality and Society, 14(2), 192-228. doi:10.1177/1043463102014002003.
In one-shot social dilemma experiments, cooperation rates dramatically increase if subjects are allowed to communicate before making a choice. There are two possible explanations …

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