Stay up-to-date with the topics that matter to you!

Sign up to track topics that are specific to your area of focus with “My Feed”. Not ready to sign up? Browse CBSM recommended Articles, Reports, Cases, and Forum posts to get started.

Join for Free

Fear Appeals and the Formation of Active Publics

Articles
Roser, C. & Thompson, M. (1995). Fear appeals and the formation of active publics. Journal of Communication, 45, 1, 103-121.
Examined the process through which a fear appeal may transform low-involvement audiences into active publics. Cognitive and emotional responses of 102 uninvolved undergraduate vie…

Coping with the Energy Crisis: Effects of Fear Appeals upon Attitudes toward Energy Consumption

Articles
Hass, J. W., Bagley, G. S. & Rogers, R. W. (1975). Coping with the energy crisis: Effects of fear appeals upon attitudes toward energy consumption. Journal of Applied Psychology, 60, 6, 754-756.
One neglected strategy for coping with an impending energy crisis has been experimental investigations of methods to persuade consumers to use less energy. A 2 * 2 factorial exper…

Shock Tactics and the Myth of the Inverted U

Articles
Sutton, S. (1992). Shock tactics and the myth of the inverted U. British Journal of Addiction, 87, 4, 517-519.
Discusses the use of "fear appeals" or fear-arousing communications as agents of mass change in attitudes and behavior. Studies using videotapes about smoking and seat belt use ha…

Increasing the Persuasiveness of Fear Appeals: The Effect of Arousal and Elaboration

Articles
Keller, P. A. & Block, L. G. (1995). Increasing the persuasiveness of fear appeals: The effect of arousal and elaboration. Journal of Consumer Research, 22, 4, 448-459.
Investigates conditions under which messages that prompt low and high levels of fear are likely to be effective. A low level of fear should be ineffective, due to insufficient ela…

The Role of Vivid Information in Fear Appeals and Attitude Change

Articles
Sherer, M. & Rogers, R. W. (1984). The role of vivid information in fear appeals and attitude change. Journal of Research in Personality, 18, 3, 321-334.
Investigated the persuasive impact of 3 types of vivid information frequently used in fear appeals (emotional interest, concreteness, and proximity), using 80 undergraduates who d…

A Field Experiment on Interventions to Improve Curbside Recycling

Articles
Schultz, P. W. (1995). A field experiment on interventions to improve curbside recycling. Dissertation Abstracts International: Section B: The Sciences and Engineering, 56, 5-B,
The United States is currently facing a solid waste crisis, and recycling is an important proenvironmental step toward resolving the crisis. Previous research with recycling has f…

An Investigation of the Social Psychological Processes Associated with Environmentally Responsible consumer Behavior

Articles
Petkus, E. Jr. (1994). An investigation of the social psychological processes associated with environmentally responsible consumer behavior. Dissertation Abstracts International Section A: Humanities and Social Sciences, 54, 8-A,

A Study of Consumers' Recognition and Recall of Environmental Claims

Articles
Mark, P. A. F. (1999). A study of consumers' recognition and recall of environmental claims. Dissertation Abstracts International Section A: Humanities and Social Sciences, 59, 7-A,
The growth of consumers' environmental concern has led to a phenomenon known as 'green consumerism.' As a result of green consumerism, products with green marketing claims have mo…

An Investigation of the Relative Importance of Factors Influencing Recycling Behavior

Articles
Wright, R. E. (1992). An investigation of the relative importance of factors influencing recycling behavior. Dissertation Abstracts International, 52, 11-A,

Marketing Social Responsibility: An Empirical Investigation of the Relationship between Domain Familiarity and Consumers' Perceived Self Knowledge of Recycling Information

Articles
Mcnutt, T. S. (1995). Marketing social responsibility: An empirical investigation of the relationship between domain familiarity and consumers' perceived self knowledge of recycling information. Dissertation Abstracts International Section A: Humanities and Social Sciences, 56, 6-A,
This research blends a current social marketing issue, recycling, with two independently established psychological literature streams, i.e., feeling-of-knowing and domain familiar…

North America

Introductory Workshop

Jun 10th - 12th, 2026

Registration Ending Soon!
Learn More

Brisbane

Introductory Workshop

Oct 13th - 14th, 2026

Learn More

Perth

Introductory Workshop

Oct 19th - 20th, 2026

Learn More

Melbourne

Introductory & Advanced Workshops

Oct 27th - 30th, 2026

Learn More

Auckland

Introductory & Advanced Workshops

Nov 9th - 12th, 2026

Learn More
New 4TH Edition

Available Today!

Fostering Sustainable Behavior Book Cover

The latest edition of Fostering Sustainable Behavior features updated research, case studies, and practical strategies that can substantially impact the adoption of sustainable behaviors.

Site Courtesy of
McKenzie-Mohr & Associates

Expertise in Community-Based Social Marketing