Stay up-to-date with the topics that matter to you!
Sign up to track topics that are specific to your area of focus with “My Feed”. Not ready to sign up? Browse CBSM recommended Articles, Reports, Cases, and Forum posts to get started.
Effects of Complaining Versus Negative Word of Mouth on Subsequent Changes in Satisfaction: The Role of Public Commitment
Nyer, P., & Gopinath, M. (2005). Effects of complaining versus negative word of mouth on subsequent changes in satisfaction: The role of public commitment. Psychology and Marketing, 22(12), 937-953.
Using Commitments to Drive Consistency: Enhancing the Effectiveness of Cause-Related Marketing Communications
Vaidyanathan, R., & Aggarwal, P. (2005). Using commitments to drive consistency: Enhancing the effectiveness of cause-related marketing communications. Journal of Marketing Communications 11(4), 231-246.
The Motives for Accepting or Rejecting Waste Infrastructure Facilities: Shifting the Focus from the Planners Perspective to Fairness and Community Commitment
The Motives for Accepting or Rejecting Waste Infrastructure Facilities: Shifting the Focus from the Planners Perspective to Fairness and Community Commitment.
Using Community-Based Social Marketing Techniques to Enhance Environmental Regulation
Kennedy, A. (2010). Using Community-Based Social Marketing Techniques to Enhance Environmental Regulation. Sustainability, 2(4), 1138-1160
Using E-mail Listservs to Promote Environmentally Sustainable Behaviors
Artz, N., & Cooke, P. (2007). Using e-mail listservs to promote environmentally sustainable behaviors. Journal of Marketing Communications, 13(4), 257-276.
Willingness for Continued Social Commitment: A New Concept in Environmental Research
Montada, L., Kals, E., & Becker, R. (2007). Willingness for continued social commitment: A new concept in environmental research. Environment and Behavior, 39, 287-316.
Implementing a Community-Based Social Marketing Program to Increase Recycling
Haldeman, T. & Turner, J. (2009). Implementing a community-based social marketing program to increase recycling. Social Marketing Quarterly, 15(3), 114-127.
The Response to the Commitment with Block-Leader Recycling Promotion Technique: A Longitudinal Approach
Meneses, G., & Palacio, A. (2007). The response to the commitment with block-leader recycling promotion technique: A longitudinal approach. Journal of Nonprofit & Public Sector Marketing, 17(1-2), 83-102.
Applying a Modified Moral Decision Making Model to Change Habitual Car Use: How Can Commitment be Effective?
Matthies, E., Klöckner, C., & Preißner, C. (2006). Applying a Modified Moral Decision Making Model to Change Habitual Car Use: How Can Commitment be Effective?. Applied Psychology: An International Review, 55(1), 91-106.
A Review of Intervention Studies Aimed at Household Energy Conservation
Abrahamse, W., Steg, L., Vlek, C., & Rothengatter, T. (2005). A review of intervention studies aimed at household energy conservation. Journal of Environmental Psychology, 25(3), 273-291.