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Psychological or Attitudinal Factors which Influence the Introduction of Energy Conservation Technologies
Parthasarathy, R. (1989). Psychological or attitudinal factors which influence the introduction of energy conservation technologies. Abhigyan, fall, 36-47.
Fear-Arousing and Empathy-Arousing Appeals to Help: The Pathos of Persuasion
Shelton, M. L., & Rogers, R. W. (1981). Fear-arousing and empathy-arousing appeals to help: The pathos of persuasion.. Journal of Applied Social Psychology, 11, 4, 366-378.
Effects of Verbal Prompting and Block Characteristics on Participation in Curbside Newspaper Recycling
Spaccarelli, S., Zolik, E. & Jason, L. A. (1989-1990). Effects of verbal prompting and block characteristics on participation in curbside newspaper recycling. Journal of Environmental Systems, 19, 1, 45-57.
The Strength of Weak and Strong Communication Ties in a Community Information Program
Weenig, M. W. H. (1993). The strength of weak and strong communication ties in a community information program. Journal of Applied Social Psychology, 23, 20, 1712-1731.
Reducing Energy Consumption: The Long-Term Effects of a Single TV Program
Winett, R. A., Leckliter, I. N., Chinn, D. E., & Stahl, B. (1984). Reducing energy consumption: The long-term effects of a single TV program. Journal of Communication, 34, 3, 37-51.
Behavioral Interventions in Resource Conservation: A System Approach Based on Behavioral Economics
Winkler, R. C., & Winett, R. A. (1982). Behavioral interventions in resource conservation: A system approach based on behavioral economics. American Psychologist, 37, 4, 421-435.
Effects of Television Modeling on Residential Energy Conservation
Winett, R. A., Leckliter, I. N., Chinn, D. E., Stahl, B., & Love, S. Q. (1985). Effects of television modeling on residential energy conservation. Journal of Applied Behavior Analysis, 18, 1, 33-44.
Getting to Yes: Negotiating Agreement without Giving In
Fisher, R. & Ury, W. (1981). Getting to yes: Negotiating agreement without giving in. Markham, Ontario: Penguin Books.
Soap Opreas for Social Change: Toward a Methodology for Entertainment-Education Television
Nariman, H. N. (1993). Soap opreas for social change: Toward a methodology for entertainment-education television. (pp. 143). Westport, CT: Praeger.
Communication of Innovations
Rogers, E. M. & Shoemaker, F. F. (1971). Communication of innovations. New York: Free Press.