Stay up-to-date with the topics that matter to you!
Sign up to track topics that are specific to your area of focus with “My Feed”. Not ready to sign up? Browse CBSM recommended Articles, Reports, Cases, and Forum posts to get started.
Communication of Innovations
Rogers, E. M. & Shoemaker, F. F. (1971). Communication of innovations. New York: Free Press.
Soap Opreas for Social Change: Toward a Methodology for Entertainment-Education Television
Nariman, H. N. (1993). Soap opreas for social change: Toward a methodology for entertainment-education television. (pp. 143). Westport, CT: Praeger.
Getting to Yes: Negotiating Agreement without Giving In
Fisher, R. & Ury, W. (1981). Getting to yes: Negotiating agreement without giving in. Markham, Ontario: Penguin Books.
Effects of Television Modeling on Residential Energy Conservation
Winett, R. A., Leckliter, I. N., Chinn, D. E., Stahl, B., & Love, S. Q. (1985). Effects of television modeling on residential energy conservation. Journal of Applied Behavior Analysis, 18, 1, 33-44.
Reducing Energy Consumption: The Long-Term Effects of a Single TV Program
Winett, R. A., Leckliter, I. N., Chinn, D. E., & Stahl, B. (1984). Reducing energy consumption: The long-term effects of a single TV program. Journal of Communication, 34, 3, 37-51.
Behavioral Interventions in Resource Conservation: A System Approach Based on Behavioral Economics
Winkler, R. C., & Winett, R. A. (1982). Behavioral interventions in resource conservation: A system approach based on behavioral economics. American Psychologist, 37, 4, 421-435.
The Strength of Weak and Strong Communication Ties in a Community Information Program
Weenig, M. W. H. (1993). The strength of weak and strong communication ties in a community information program. Journal of Applied Social Psychology, 23, 20, 1712-1731.
Effects of Verbal Prompting and Block Characteristics on Participation in Curbside Newspaper Recycling
Spaccarelli, S., Zolik, E. & Jason, L. A. (1989-1990). Effects of verbal prompting and block characteristics on participation in curbside newspaper recycling. Journal of Environmental Systems, 19, 1, 45-57.
Fear-Arousing and Empathy-Arousing Appeals to Help: The Pathos of Persuasion
Shelton, M. L., & Rogers, R. W. (1981). Fear-arousing and empathy-arousing appeals to help: The pathos of persuasion.. Journal of Applied Social Psychology, 11, 4, 366-378.
Psychological or Attitudinal Factors which Influence the Introduction of Energy Conservation Technologies
Parthasarathy, R. (1989). Psychological or attitudinal factors which influence the introduction of energy conservation technologies. Abhigyan, fall, 36-47.