Stay up-to-date with the topics that matter to you!

Sign up to track topics that are specific to your area of focus with “My Feed”. Not ready to sign up? Browse CBSM recommended Articles, Reports, Cases, and Forum posts to get started.

Join for Free

Increasing Blood Donor Pledge Fulfillment

Articles
Pittman, T. S., Pallak, M. S., Riggs, J. M., & Gotay, C. C. (1981). Increasing blood donor pledge fulfillment. Personality and Social Psychology Bulletin, 7, 2, 195-200.
Two studies conducted during campus blood drives assessed two techniques derived from a commitment and social support analysis that were designed to increase the rate of pledge fu…

Determinants of Recycling Behavior: A Synthesis of Research Results

Articles
Hornik, J., Cherian, J., Madansky, M., & Narayana, C. (1995). Determinants of recycling behavior: A synthesis of research results. The Journal of Socio-Economics, 24, 1, 105-127.
Variables affecting consumer recycling behavior are classified into four theoretical groups: intrinsic & extrinsic incentives, & internal & external facilitators. These clusters o…

The Effects of Public Commitment and Group Feedback on Curbside Recycling. Special Issue: Litter Control and Recycling

Articles
DeLeon, I. G., & Fuqua, R. W. (1995). The effects of public commitment and group feedback on curbside recycling. Special Issue: Litter control and recycling. Environment and Behavior, 27, 2, 233-250.
Examined the effects of 3 community interventions that rely on socially mediated consequences, rather than financial incentives, to promote consumer recycling. 20 households in th…

The Effect of Commitment on Adoption and Diffusion of Grass Cycling. Special Issue: Litter Control and Recycling

Articles
Cobern, M. K., Porter, B.E., Leeming, F.C., & Dwyer, W.O. (1995). The effect of commitment on adoption and diffusion of grass cycling. Special Issue: Litter control and recycling. Environment and Behavior, 27, 2, 213-232.
Tested the effects of 2 levels of commitment to grass cycling (GC; i.e., not bagging grass clippings). During 4 wks of baseline, data were collected for all houses in 3 homogenous…

Counting on Blood Donors: Increasing the Impact of Reminder Calls

Articles
Lipsitz, A., Kallmeyer, K., Ferguson, M., & Abas, A. (1989). Counting on blood donors: Increasing the impact of reminder calls. Journal of Applied Social Psychology, 19, 13, 1057-1067.
Two experiments were conducted to see if blood drive attendance could be increased by altering the content of reminder calls. In Experiment 1 college students received either a s…

Crime, Commitment, and the Responsive Bystander: Two Field Experiments

Articles
Moriarty, T. (1975). Crime, commitment, and the responsive bystander: Two field experiments. Journal of Personality and Social Psychology, 31, 2, 370-376.
In two field experiments it was demonstrated that bystanders more readily intervene to stop a theft if they have committed themselves in advance to the victim. During the summer …

Fear Appeals, Individual Differences, and Environmental Concern

Articles
Hine, D. W., & Gifford, R. (1991). Fear appeals, individual differences, and environmental concern. Journal of Environmental Education, 23, 1, 36-41.
Examined the effect of a brief but intense antipollution message (APM) on verbal commitment (stated willingness to act) and on 3 forms of immediate behavioral commitment (donating…

The Effects of Non-Contingent Free Bus Tickets and Personal Commitment on Urban Bus Ridership

Articles
Bachman, W. , & Katzev, R. (1982). The effects of non-contingent free bus tickets and personal commitment on urban bus ridership. Transportation Research, 16A, 2, 103-108.
To compare the effects of free rides and commitment to a performance goal on increasing bus ridership in an urban setting, 83 non-bus riding automobile drivers were exposed to one…

Sex Differences in Bystander Intervention in a Theft

Articles
Austin, W. (1979). Sex differences in bystander intervention in a theft. Journal of Personality and Social Psychology, 37, 11, 2110-2120.
A series of studies demonstrated a strong relationship among the situation-defining variable of degree of harm to victim, sexual configuration among participants, and bystanders'…

A Test of a Model for Commitment

Articles
Kiesler, C. A., & Sakumura, J. (1966). A test of a model for commitment. Journal of Personality and Social Psychology, 3, 3, 349-353.
Commitment is defined as a binding of the individual to behavioral acts, and a theoretical model is presented for the role of commitment in attitude change. The derivation tested…

Virtual Oceania

Introductory Workshop

May 29th - 31st, 2024

Registration Ending Soon!
Learn More

Virtual North America

Introductory Workshop

Jun 3rd - 5th, 2024

Learn More
Site Courtesy of
McKenzie-Mohr & Associates

Expertise in Community-Based Social Marketing