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The Application of Persuasion Theory to the Development of Effective Proenvironmental Public Service Announcements
Bator, Renee J; Cialdini, Robert B. (2000). The application of persuasion theory to the development of effective proenvironmental public service announcements. . Journal of Social Issues, 56, 3, 527-541.
Changing Behavior with Normative Feedback Interventions: A Field Experiment on Curbside Recycling
Schultz, P. W. (1999). Changing behavior with normative feedback interventions: A field experiment on curbside recycling. Basic and Applied Social Psychology, 21, 1, 25-36.
Covenants without Swords: Group Identity, Norms, and Communications in Social Dilemmas
Bicchieri, C. (2002). Covenants without swords: Group identity, norms, and communications in social dilemmas. Rationality and Society, 14(2), 192-228. doi:10.1177/1043463102014002003.
An Introduction to Deviance-Regulation Theory: The Effect of Behavioral Norms on Message Framing
Blanton, H., Stuart, A., & VandenEijnden, R. (2001). An introduction to deviance-regulation theory: The effect of behavioral norms on message framing. Personality and Social Psychology Bulletin, 27(7), 848-858. doi:10.1177/0146167201277007.
Differential Effects of Exposure to Social Norms Campaigns: A Cause for Concern
Campo, S., & Cameron, K. (2006). Differential effects of exposure to social norms campaigns: A cause for concern. Health Communication, 19(3), 209-219. doi:10.1207/s15327027hc1903_3.
Social Norms and Expectancy Violation Theories: Assessing the Effectiveness of Health Communication Campaigns
Campo, S., Cameron, K., Brossard, D., & Frazer, M. (2004). Social Norms and Expectancy Violation Theories: Assessing the Effectiveness of Health Communication Campaigns. Communication Monographs, 71(4), 448-470. doi:10.1080/0363452042000307498.
Crafting Normative Messages to Protect the Environment
Cialdini, R. (2003). Crafting normative messages to protect the environment. Current Directions in Psychological Science, 12(4), 105-109. doi:10.1111/1467-8721.01242.
Car Use of Young Adults: The Role of Travel Socialization
Haustein, S., Klöckner, C., & Blöbaum, A. (2009). Car use of young adults: The role of travel socialization. Transportation Research Part F: Traffic Psychology and Behaviour, 12(2), 168-178. doi:10.1016/j.trf.2008.10.003.
Social Identity, Self-Categorization, and the Communication of Group Norms
Hogg, M., & Reid, S. (2006). Social identity, self-categorization, and the communication of group norms. Communication Theory, 16(1), 7-30. doi:10.1111/j.1468-2885.2006.00003.x.
An Explication of Social Norms
Lapinski, M., & Rimal, R. (2005). An Explication of Social Norms. Communication Theory, 15(2), 127-147. doi:10.1111/j.1468-2885.2005.tb00329.x.
