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Evaluating a Television Campaign to Promote Petrol Conservation

Articles
Syme, G. J., Seligman, C., Kantola, S. J., & MacPherson, D. K. (1987). Evaluating a television campaign to promote petrol conservation. Environment and Behavior, 19, 4, 444-461.
Conducted intensive 4-wk campaigns using a 30-sec TV commercial in 2 Australian cities; a 3rd city served as a control. Approximately 400 respondents (aged 18+ yrs) selected rando…

Changes in Euro-American Values Needed for Sustainability

Articles
Clark, M. E. (1995). Changes in Euro-American values needed for sustainability. Journal of Social Issues, 51, 4, 63-82.
Discusses the worldview that gives rise to contemporary Euro-American values. It is argued that this worldview is no longer adaptive, due to some of the underlying subconscious be…

Determinants of Responsible Environmental Behavior

Articles
Nemiroff, L. S., & McKenzie-Mohr, D. (1992). Determinants and distinguishing variables of pro-disarmament behavior and responsible environmental behavior.. Journal of Social Behavior and Personality, 7, 1, 1-24.
Two experiments examined the variables characteristic of individuals who engage in responsible environmental behavior. In Exp 1, 142 Canadians (mean age 36 yrs) completed a phone …

The Prediction of Household Recycling of Newspapers: The Role of Attitudes, Intentions, and Situational Factors

Articles
Boldero, J. (1995). The prediction of household recycling of newspapers: The role of attitudes, intentions, and situational factors. Journal of Applied Social Psychology, 25, 5, 440-462.
Tested I. Ajzen and T. J. Madden's (see PA, Vol 75:10653) theory of planned behavior for observed household newspaper recycling. The effects of recycling in the past, individual's…

A Knowledge-Based Intervention for Promoting Carpooling

Articles
Kearney, A. R., & De Young, R. (1995). A knowledge-based intervention for promoting carpooling. Environment and Behavior, 27, 5, 650-678.
Investigated the impact of a story-based intervention on employees' knowledge and attitudes about, and stated willingness to adopt carpooling. A total of 645 employees at 5 sites …

Values and their Effect on Pro-Environmental Behavior

Articles
Karp, D. G. (1996). Values and their effect on pro-environmental behavior. Environment and Behavior, 28, 1, 111-133.
Used the 56 item Schwartz Scale of Values (S. H. Schwartz, 1992) to examine the structure of values and to assess the effect of these values on environmental behavior. The 2-dimen…

Buyer Characteristics of the Green Consumer and their Implications for Advertising Strategy. Special Issue: Green Advertising

Articles
Shrum, L. J., McCarty, J. A., & Lowrey, T. M. (1995). Buyer characteristics of the green consumer and their implications for advertising strategy. Special Issue: Green advertising. Journal of Advertising, 24, 2, 71-82.
Determined the extent to which particular consumer attitudes and beliefs are related to interest in purchasing environmentally safe products. Data from 3,264 respondents to the DD…

Green Consumers in the 1990s: Profile and Implications for Advertising

Articles
Roberts, J. A. (1996). Green consumers in the 1990s: Profile and implications for advertising.. Journal of Business Research, 36, 3, 217-231.
The passage of time and incipient change call for another look at the demographic and attitudinal correlates of ecologically conscious consumer behavior (ECCB). As concern for the…

The Effect of a Conservation Program on Schoolchildren's Attitudes toward the Environment

Articles
Ryan, C. (1991). The effect of a conservation program on schoolchildren’s attitudes toward the environment. Journal of Environmental Education, 22, 4, 30-35.
In this article, the author examines the issue of whether there are any discernible effects of a conservation educational program for fifth-grade schoolchildren a year after a vis…

Behaviorist EE Research: Environmentalism as Individualism

Articles
Robottom, I., & Hart, P. (1995). Behaviorist EE research: Environmentalism as individualism. Journal of Environmental Education, 26, 2, 5-9.
Describes empirical tests of a theory linking values, beliefs, attitudes, and behavior within a preference construction framework emphasizing the activation of personal environmen…

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