Voluntary Simplicity Lifestyles and Energy Conservation

Articles
Leonard-Barton, D. (1981). Voluntary simplicity lifestyles and energy conservation. Journal of Consumer Research, 8, 3, 243-252.
Presents a behavioral index for measuring an individual's tendency toward a lifestyle of voluntary simplicity, characterized by ecological awareness, attempts to become more self-…

Preferred Solutions to the Energy Crisis as a Function of Causal Attributions

Articles
Belk, R., Painter, J. & Semenik, R. (1981). Preferred solutions to the energy crisis as a function of causal attributions. Journal of Consumer Research, 8, 3, 306-312.
Results of 2 studies that obtained data from 605 heads of household support hypotheses that those accepting personal responsibility for the energy crisis favored and reported adop…

Changing Attitudes toward Energy Conservation: The Effect of Development Advancement on the Salience of One-Sided and Two-Sided Persuasive Communications

Articles
Koballa, T. R. (1984). Changing attitudes toward energy conservation: The effect of development advancement on the salience of one-sided and two-sided persuasive communications. Journal of Research in Science Teaching, 21, 6, 659-668.
Tested the effect of 1-sided (favorable argument only) and 2-sided (both favorable and unfavorable arguments) persuasive messages about energy conservation (EC) on attitudes towar…

Do As I Say, Not As I Do

Articles
Lloyd, K. E. (1994). Do as I say, not as I do. Special Section: Attitudes and behavior in social psychology. Behavior Analyst, 17, 1, 131-139.
Examines how well responses to attitude questionnaires reflect actual behavior in situations the test questions attempt to represent. It is suggested that because a low positive c…

Characteristics of Nonopinion and No Opinion Response Groups

Articles
Faulkenberry, G. D. & Mason, R. (1978). Characteristics of nonopinion and no opinion response groups. Public Opinion Quarterly, 42, 4, 533-543.
In a nationwide survey of 1,551 Ss concerning the public acceptance of wind energy conversion systems, interviewers were trained to classify equivocal responses as nonexistent ("d…

Demographics, Attitudes, and Behavioral Responses to Important Environmental Events

Articles
Nietzel, M. T. & Winett, R. A. (1977). Demographics, attitudes, and behavioral responses to important environmental events. American Journal of Community Psychology, 1977, 2, 195-206.
To assess energy conservation attitudes and behaviors, an Environmental Quality Questionnaire was developed and administered to 143 city residents and 135 undergraduates at 3 diff…

Consumers' Attitudes toward Energy Conservation

Articles
Olsen, M. E. (1981). Consumers' attitudes toward energy conservation. Journal of Social Issues, 37, 2, 108-131.
Previous research indicates that about 50% of all Americans believe that the energy problem is real and serious, and less than 25% are completely unconvinced of the problem. Large…

Should you Advertise to Hostile Audiences?

Articles
Winters, L. C. (1977). Should you advertise to hostile audiences?. Journal of Advertising Research, 17, 3, 7-15.
Describes how radio and TV advertising was used to counteract the sharp public hostility toward Standard Oil of California and Chevron that developed after the oil embargo. The co…

The Development of an Environmental Values Short Form

Articles
Zimmermann, L. K. (1996). The development of an environmental values short form. Journal of Environmental Education, 28, 1, 32-37.
Developed a scale to assess environmental values in adults and, eventually, children. First, several subscales from the Children's Environmental Response Inventory (CERI; T. E. Bu…

Gender and Environmentalism: Results from the 1993 General Social Survey

Articles
Blocker, T. J. & Eckberg, D. L. (1997). Gender and environmentalism: Results from the 1993 General Social Survey. Social Science Quarterly, 78, 4, 841-858.
This research tests the proposal that women will be more concerned about the environment than men because of their socialization to the caregiver role and because of their structu…

North America

Introductory Workshop

Jun 10th - 12th, 2026

Registration Ending Soon!
Learn More

Brisbane

Introductory Workshop

Oct 13th - 14th, 2026

Learn More

Perth

Introductory Workshop

Oct 19th - 20th, 2026

Learn More

Melbourne

Introductory & Advanced Workshops

Oct 27th - 30th, 2026

Learn More

Auckland

Introductory & Advanced Workshops

Nov 9th - 12th, 2026

Learn More
New 4TH Edition

Available Today!

Fostering Sustainable Behavior Book Cover

The latest edition of Fostering Sustainable Behavior features updated research, case studies, and practical strategies that can substantially impact the adoption of sustainable behaviors.

Site Courtesy of
McKenzie-Mohr & Associates

Expertise in Community-Based Social Marketing