From November 2011 to February 2012, a campaign focused on the public and individual health threats of unnecessary antibiotic use was implemented in the Italian provinces of Moden…
This paper explores two different case studies where mass campaigns were used to address antibiotic use. Both cases emphasize the importance of understanding the target audience’s…
Designed to serve residents of Metro Vancouver, TransLink’s TravelSmart program helps businesses and individuals reduce the number of trips made in single-occupant vehicles by pro…
In 1998, Nortel Networks initiated GreenCommute, a Transportation Demand Management (TDM) program for its campus expansion in Ottawa, Ontario. Through enhancing and promoting alte…
The GCC Active and Safe Routes to School program was brought to life by Greenest City, a Toronto-based non-profit known for addressing a variety of environmental issues through lo…
Created by York Region’s Public Health and Housing Services, the Clean Air at Home pilot was designed to reduce exposure to indoor air contaminants among children from birth to si…
From September 2008 to March 2011, Green Communities Canada’s EcoDriver program operated in twelve Ontario communities promoting fuel-saving behaviors in three core areas: fuel ef…
The Stockholm congestion charge was a tax levied on vehicles entering and exiting the inner city in an attempt decrease the number of trips made in private vehicles, ultimately re…
In Playa Vista, California, Ability2Change work-place based transportation campaigns used custom services and incentives to decrease single-occupant-vehicle (SOV) peak period beha…
First implemented in 1997, Green Communities Canada’s national Active and Safe Routes to School Program (GCC’s ASRTS) saw great initial success, though over time, individual schoo…