Using Community-Based Social Marketing Techniques to Enhance Environmental Regulation
Kennedy, A. (2010). Using Community-Based Social Marketing Techniques to Enhance Environmental Regulation. Sustainability, 2(4), 1138-1160
Successfully Changing Individual Travel Behavior: Applying Community-Based Social Marketing to Travel Choice
Cooper, C. (2007). Successfully changing individual travel behavior: Applying community-based social marketing to travel choice. Transportation Research Record, (2021), pp. 88-99.
Attitude-Based Target Groups to Reduce the Ecological Impact of Daily Mobility Behavior
Hunecke, M., Haustein, S., Böhler, S., & Grischkat, S. (2010). Attitude-based target groups to reduce the ecological impact of daily mobility behavior. Environment and Behavior, 42(1), 3-43.