Ahead of the 2007 flu season, the Florida Department of Health decided to take on a new approach to pandemic preparedness – instead of implementing an information intensive campai…
In 2011, a social marketing intervention was developed and tested at the University of Wollongong to determine its effectiveness in reducing the spread of colds and flu among univ…
Conducted at Alfred Health, a tertiary health service in Melbourne, Australia, the purpose of the following study was to create and implement a campaign to improve influenza vacci…
Eat Smart to Play Hard (ESPH) was an obesity prevention campaign designed to increase fruit and vegetable consumption among 8–11-year-olds in both urban and rural school settings.…
The Handwashing Initiative (HWI) was created in an effort to increase handwashing with soap among mothers and children in Peru. A formative research study was used to confirm the …
Targeted at healthcare staff in England and Wales, the goal of the cleanyourhands campaign was to improve hand hygiene as a way of combating preventable healthcare associated infe…
Deliver Life was a campaign implemented in Malawi to emphasize the importance of practicing and sustaining good hygiene practices like hand washing with soap, using latrines prope…
A West Midlands National Health Service (NHS) program, ‘what’s pants, but could save your life?’ was designed to achieve a sustained increase in cervical screening amongst women 2…
Cancer Council Western Australia (WA) created the Find Cancer Early campaign in 2011 to increase awareness of the common signs and symptoms of breast, bowl, lung, and prostate can…
Breast Aware was a social marketing pilot project created by the National Health Service Tameside and Glossop (NHST&G) that aimed to increase breast awareness in women aged 35 to …
