Prompting Behavior Change in the Community: Use of Mass Media Techniques

Articles
Schnelle, J. F., McNees, M. P., Thomas, M. M., Gendrich, J. G., & Beagle, G. P. (1980). Prompting behavior change in the community: Use of mass media techniques. Environment and Behavior, 12, 2, 157-166.
Based on studies of US domestic energy consumption, it is contended that most Americans have not internalized an energy conservation ethic to any extent. It is asserted that in th…

Consumer Response to Continuous-Display Electricity-Use Monitors in a Time-of-Use Pricing Experiment

Articles
Sexton, R. J., Johnson, N. B., & Konakayama, A. Consumer response to continuous-display electricity-use monitors in a time-of-use pricing experiment. Vol. 14. 1987. 55-62.
Investigated whether monitoring would encourage shifting energy demand to the off-peak period, using 480 households facing time-of-use prices for electricity and 120 control house…

Predicting Summer Energy Consumption from Homeowners' Attitudes

Articles
Seligman, C., Kriss, M., Darley, J. M., Fazio, R. H., Becker, L. J. & Pryor, J. B. (1979). Predicting summer energy consumption from homeowners' attitudes. Journal of Applied Social Psychology, 9, 1, 70-90.
Two surveys were conducted to examine the relationship between homeowners' attitudes toward energy use and their actual summer electric consumption. In Survey 1, 56 couples fille…

The Effectiveness of Incentives for Residential Energy Conservation

Articles
Stern, P. C., Aronson, E., Darley, J. M., Hill, D. H., Hirst, E., Kempton, W. & Wilbanks, T. J. (1985). The effectiveness of incentives for residential energy conservation. Evaluation Review, 10, 2, 147-176.
Studies evaluating incentive programs for residential energy efficiency are examined to assess the roles of the size and type of incentive and of nonfinancial aspects of the progr…

The Effectiveness of the EcoTeam Program in the Netherlands

Cases
The EcoTeam Program was created by an international environmental organization called the Global Action Plan for the Earth and is used to foster sustainable behaviour within house…

Habits, Hardware, and Energy Conservation

Articles
Stern, P. C., & Gardner, G. T. (1981). Habits, hardware, and energy conservation. American Psychologist, 36, 4, 426-428.
Replies to R. A. Winnett and E. S. Geller's (1981) comment that P. C. Stern and G. T. Gardner (see PA, Vol 67:1169) underemphasized the importance of behavioral changes and overst…

The Home Power Movement: Technology, Behavior, and the Environment

Articles
Tatum, J. S. The home power movement: Technology, behavior, and the environment. Human Dimensions, 2, 141-149.
Extended interviews with about 50 widely distributed participants in the Home Power movement suggest that approximately 25,000 homes in the U. S. now rely on their own photovoltai…

What Psychology Knows about Energy Conservation

Articles
Stern, P. C. (1992). What psychology knows about energy conservation. American Psychologist, 47, 10, 1224-1232.
Psychological research in the 1970s and early 1980s contributed to understanding the determinants of energy use and energy conservation, particularly in households. This article r…

Looking for Model (1) Travel Behavior Programs and (2) Behavioral Building Energy Conservation Programs

Forums
Jay Kassirer Ottawa March 08, 2021 03:04 PM
Do you know of a particularly effective or innovative approach for changing travel or energy use behaviours? Your own program? Nominate it for Landmark designation. Designation as…

Two New Landmark Building Energy Behavior Case Studies – “Heat Loss Images, Norm Appeals Raise Impacts in Medicine Hat” and “California’s Energy Conservation Competition”

Forums
Jay Kassirer Ottawa March 08, 2021 03:02 PM
Tools of Change has published two new open-access, full-length, Landmark building energy behavior change case studies. Our Landmark case studies are peer-selected to recognize beh…

Virtual Oceania

Introductory Workshop

November 29th - December 1st, 2022

Learn More

Virtual North America

Introductory Workshop

December 7th - 9th, 2022

Learn More
Site Courtesy of
McKenzie-Mohr & Associates

Expertise in Community-Based Social Marketing