Household Income, Electricity Use, and Rate-Structure Preferences

Blocker, T. J. & Koski, P. R. (1984). Household income, electricity use, and rate-structure preferences. Environment and Behavior, 16, 5, 551-572.
Explores the relationship between household income, present electricity use, and preferences for 3 proposed conservation-promoting electricity-rate structures, using data on 852 h…

Diffusion of Energy-Conserving Innovations

Darley, J. M., & Beniger, J. R. (1981). Diffusion of energy-conserving innovations. Journal of Social Issues, 37, 2, 150-171.
Suggests that people's decisions to adopt energy-conserving processes and products is a specific instance of the decision to adopt an innovation. Based on previous research, 8 dim…

Evaluating Acceptability and Effectiveness of Consumer Energy Conservation Programs

Claxton, J. D., Ritchie, J. R., & McDougall, G. H. (1983). Evaluating acceptability and effectiveness of consumer energy conservation programs. Journal of Economic Psychology, 4, 1-2, 71-83.
The Canadian government has recognized the need for programs that accelerate consumer energy conservation efforts. A major concern in these efforts is the identification of conser…

Assessing Communication Effects on Energy Conservation

Craig, C. S. & McCann, J. M. (1978). Assessing communication effects on energy conservation. Journal of Consumer Research, 5, 82-88.
This article presents the results of a field experiment on alternative ways of prompting energy conservation behavior. The source of the communication was found to influence the …

Energy Conservation Behavior: The Difficult Path from Information to Action

Costanzo, M., Archer, D., Aronson, E., & Pettigrew, T. (1986). Energy conservation behavior: The difficult path from information to action. American Psychologist, 41, 5, 521-528.
Presents a social-psychological model of energy-use behavior that draws on behavioral and social research to explain influence processes and behavioral change related to energy co…

Lifestyle and Home Energy Conservation in the United States: The Poor Accept Lifestyle Cutbacks while the Wealthy Invest in Conservation

Dillman, D. A., Rosa, E. A., & Dillman, J. J. (1983). Lifestyle and home energy conservation in the United States: The poor accept lifestyle cutbacks while the wealthy invest in conservation. Journal of Economic Psychology, 3, 3-4, 299-315.
Examined data from a general population sample survey of 8,392 households in 10 western states. An index summarizing the extent to which Ss had taken lifestyle cutbacks was somewh…

From Social Psychology to Political Economy: A Model of Energy Use Behavior

Dholakia, R. R., Dholakia, N., & Firat, A. F. (1983). From social psychology to political economy: A model of energy use behavior. Journal of Economic Psychology, 3, 3-4, 231-247.
Argues that policies designed to affect individual energy-use behavior focus mostly on a limited number of micro (social and psychological), short-run, and easily manipulable vari…

Why Is it So Hard to Sell "Savings" as a Reason for Energy Conservation?

Feldman, S. (1987). Why is it so hard to sell "savings" as a reason for energy conservation?. Energy Efficiency: Perspectives on Individual behavior, 27-40.

Evaluating Energy Conservation Programs: Is Verbal Report Enough?

Geller, E. S. (1981). Evaluating energy conservation programs: Is verbal report enough?. Journal of Consumer Research, 8, 3, 331-335.
Obtained questionnaire data from 117 Ss who attended 1 of 7 3-hr energy-conservation workshops. An evaluation of the actual behavioral effects of the workshops was accomplished by…

The Consequences of Participant Satisfaction with Energy Conservation Programs

Goitein, B., & Weinstein, B. (1986). The consequences of participant satisfaction with energy conservation programs. Evaluation Review, 10, 3, 377-384.
Examined the relationship between satisfaction with a residential energy audit and reported subsequent energy conservation behavior in 500 energy audit recipients. Results demonst…

Virtual North America

Introductory & Advanced Workshops

June 1st - 10th, 2021

Registration Ending Soon!
Learn More

Virtual Oceania

Introductory & Advanced Workshops

October 12th - 21st, 2021

Learn More
Site Courtesy of
McKenzie-Mohr & Associates

Expertise in Community-Based Social Marketing