CBSM Recommends

Household Actions Can Provide a Behavioral Wedge to Rapidly Reduce US Carbon Emissions

Dietz, T., Gardner, G.T., Gilligan, J., Stern, P.C., Vandenbergh, M.P. (2009). Household actions can provide a behavioral wedge to rapidly reduce US carbon emissions. Proceedings of the National Academy of Sciences of the United States of America, 106(44), 18452-18456.
Most climate change policy attention has been addressed to long-term options, such as inducing new, low-carbon energy technologies and creating cap-and-trade regimes for emissions…

The Attitude-Behavior Relationship: A Test of Three Models of the Moderating Role of Behavioral Difficulty

Kaiser, F., & Schultz, P. (2009, January). The attitude-behavior relationship: A test of three models of the moderating role of behavioral difficulty. Journal of Applied Social Psychology, 39(1), 186-207.
The moderating role of behavioral difficulty in the attitude–behavior relationship remains a controversial topic in social psychology. Previous research has been unclear in establ…

Reducing Elevator Energy Use: A Comparison of Posted Feedback and Reduced Elevator Convenience

Van Houten, R., Nau, P. A., & Merrigan, M. (1981). Reducing elevator energy use: A comparison of posted feedback and reduced elevator convenience. Journal of Applied Behavior Analysis, 14, 4, 377-387.
Assessed the effects of 2 procedures for reducing elevator energy use. In the 1st procedure, feedback about the amount of energy consumed by the elevators each week was posted on …

Do-It-Yourself and Energy Conservation

Mayer, Peter C (1996). Do-it-yourself and energy conservation. Contemporary Economic Policy , 14, 116-118.
A study was conducted to investigate whether buyer-installation of household equipment reduces the inclination to buy energy-saving equipment. The results reveal the need …

Virtual Oceania

Introductory Workshop

Jun 6th - 8th, 2023

Learn More

Virtual North America

Introductory Workshop

Jun 12th - 14th, 2023

Learn More
Site Courtesy of
McKenzie-Mohr & Associates

Expertise in Community-Based Social Marketing