Putting Text in Context: The Conflict Between Pro-Ecological Messages and Anti-Ecological Descriptive Norms

Articles
Oceja, L., & Berenguer, J. (2009). Putting text in context: The conflict between pro-ecological messages and anti-ecological descriptive norms. The Spanish Journal of Psychology, 12(2), 657-666.
In the present work we test whether the effectiveness of ecological messages may be canceled out when they conflict with the descriptive norm that is salient in the situation. In …

Using E-mail Listservs to Promote Environmentally Sustainable Behaviors

Articles
Artz, N., & Cooke, P. (2007). Using e-mail listservs to promote environmentally sustainable behaviors. Journal of Marketing Communications, 13(4), 257-276.
This paper describes a social marketing campaign that encouraged individuals to adopt environmentally sustainable behaviors such as purchasing green power, installing energy-effic…

Drop and Tilt: A Comparison of Two Procedures to Increase the Use of Venetian Blinds to Conserve Energy

Articles
Luyben, P. D. (1984). Drop and tilt: A comparison of two procedures to increase the use of venetian blinds to conserve energy. Journal of Community Psychology, 12, 2, 149-154.
Dropping and tilting venetian blinds appropriately can reduce unnecessary heat loss through window glass. Previous research has shown that both feedback and payments can effective…

Reducing Elevator Energy Use: A Comparison of Posted Feedback and Reduced Elevator Convenience

Articles
Van Houten, R., Nau, P. A., & Merrigan, M. (1981). Reducing elevator energy use: A comparison of posted feedback and reduced elevator convenience. Journal of Applied Behavior Analysis, 14, 4, 377-387.
Assessed the effects of 2 procedures for reducing elevator energy use. In the 1st procedure, feedback about the amount of energy consumed by the elevators each week was posted on …

Effects of Informational Prompts on Energy Conservation in College Classrooms

Articles
Luyben, P. D. (1980). Effects of informational prompts on energy conservation in college classrooms. Journal of Applied Behavior Analysis, 13, 4, 611-617.
A multiple-baseline design was used with 2 target classroom groups of 28 and 27 Ss in a study to reduce electrical energy waste. A dittoed letter, signed by a faculty member, was …

Public Policy and Consumer Information: Impact of the New Energy Labels

Articles
McNeill, D. L. & Wilkie, W. L. (1979). Public policy and consumer information: Impact of the new energy labels. Journal of Consumer Research, 6, 1, 1-11.
Investigated 2 questions about the federal energy consumption labeling program for home appliances: (a) the likely impact of the labels on consumers and (b) the relative effect of…

An Experimental Analysis of Electricity Conservation Procedures

Articles
Palmer, M. H., Lloyd, M. E. & Lloyd, K. E. (1977). An experimental analysis of electricity conservation procedures. Journal of Applied Behavior Analysis, 10, 4, 665-671.
Recorded the daily electricity consumption of 4 suburban families for 106 days. A reversal design, consisting of various experimental conditions interspersed between repeated base…

Prompting Electrical Energy Conservation in Commercial Users

Articles
Delprato, D. (1977). Prompting Electrical Energy Conservation in Commercial Users. Environment and Behavior, 9(3), 433-440.
Self prompting techniques were used to influence people to turn off lights in bathrooms. After consumers were given a method for self monitoring their behavior there was a signifi…

Effective Dissemination of Energy-Related Information: Applying Social Psychology and Evaluation Research

Articles
Dennis, M., Soderstrom, E.J., Koncinski, W.S., Cavanaugh, B. (1990). Effective Dissemination of Energy-Related Information: Applying Social Psychology and Evaluation Research. American Psychologist, 45(10), 1109.
Discusses the limitations of previous energy conservation programs in affecting the behavior of individual consumers. Suggests that the rational-economic model upon which they wer…

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