Burlington’s Ice Rink Energy Competition
Opting Out in Germany for Non-Renewable Energy
Motivating Businesses to Reduce Waste and Recycle
Using Social Norms to Reduce Household Energy Consumption
Schultz P. W., Nolan J. M., Cialdini R. B., Goldstein N. J., Griskevicius Vladas (2007). The Constructive, Destructive, and Reconstructive Power of Social Norms. Psychological Science, 18(5), 429-434.