Agriculture

Food guides and conflicting social norms

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Julie Cook Kitchener Sep 23, 2024 12:40 pm
Hi all,    Many of you know that social norms influence behavior in powerful ways. If you would like to harness the power of social norms in your campaigns, try to avoid applying …

To Scale Behaviour Change: Target Early Adopters, then Leverage Social Proof & Social Pressure

Forums
Julie Cook Kitchener Apr 14, 2021 23:09 pm
Hello everyone, In the midst of tackling climate change, a global pandemic, and other complex problems, behaviour change practitioners may be asking themselves how best to bring …

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