Social Norms and Expectancy Violation Theories: Assessing the Effectiveness of Health Communication Campaigns
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Differential Effects of Exposure to Social Norms Campaigns: A Cause for Concern
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Ready to Fly Solo? Reducing Social Marketing's Dependence on Commercial Marketing Theory
Peattie, S., & Peattie, K. (2003). Ready to fly solo? Reducing social marketing's dependence on commercial marketing theory. Marketing Theory, 3(3), 365-385.
The Personal Threat of Environmental Problems as Predictor of Environmental Practices
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