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Evaluating the “Baby Jack” Storyline on The Bold and the Beautiful: Making a Case for Bone Marrow Donations

Cases
In an effort to increase public awareness about bone marrow transplantation and encourage individuals to register as donors, Hollywood, Health, &Society worked with The Bold and T…
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Barcelona is full blooded

Cases
In conjunction with hosting World Blood Donor Day in 2010, Barcelona launched the Barcelona is full blooded campaign to raise public awareness of the importance of donating blood.…
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Montreal Dietary Dispensary

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Working with women with at risk pregnancies in the Greater Montreal Area in order to reduce instances of low birth weight in babies was the goal of the Montreal Dietary Dispensary…
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Using Formative Research to Promote Behavior Change among Male Clients of Female Sex Workers in Vietnam

Cases
Created as part of a larger HIV prevention project, the campaign described here was developed to reduce new HIV infections among the most-at-risk-populations in Vietnam – sex work…
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Health Communication via New Media: An Internet-Based Peer Community Dedicated to Health Information Created by Youth in Dakar, Senegal

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In the summer of 2008, Réseau Africain de l’Éducation pour la Santé (RAES) developed and implemented a health communications pilot project targeting secondary school students thro…
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Donate Life California: A Campaign Launch Study

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Developed by the California branch of Donate Life America, the following communication campaign was launched in April of 2005 to get California residents to share their organ dona…
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Minority Organ Donation: The Power of an Educated Community

Cases
In the late 1970s a grassroots movement emerged that aimed to increase organ donation rates among minorities in the United States. As part of this movement, 40 individuals were br…
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Stepping It Up

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Developed in the Region of Peel, Ontario, Stepping It Up was a program designed to reduce car traffic and increase walking and cycling to school by working with elementary school …
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Vancouver’s Employee Trip Reduction Program

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Vancouver’s Employee Trip Reduction Program was launched by the Greater Vancouver Regional District (GVRD) to reduce single-occupant vehicle commuter travel among its employees, p…
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Peru: A Handwashing Behavior Change Journey

Cases
The Handwashing Initiative (HWI) was created in an effort to increase handwashing with soap among mothers and children in Peru. A formative research study was used to confirm the …

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