This paper explores two different case studies where mass campaigns were used to address antibiotic use. Both cases emphasize the importance of understanding the target audience’s…
In an effort to increase public awareness about bone marrow transplantation and encourage individuals to register as donors, Hollywood, Health, &Society worked with The Bold and T…
In conjunction with hosting World Blood Donor Day in 2010, Barcelona launched the Barcelona is full blooded campaign to raise public awareness of the importance of donating blood.…
Operating under the Denver Regional Council of Governments Way to Go program, Schoolpool is a program designed to get students to and from school via carpool, mass transit, walkin…
HSBC’s Clean Air Achievers was a free program offered to Canadian students in grades 5 through 9 with two main goals: (1) to produce fewer greenhouse gasses (GHG) through reducing…
In an attempt to reduce racial disparities in health in one inner-city neighborhood, Lively Ladies, a physical education and activity intervention program was created to help pre-…
In response to low cancer screening rates in the United States, New York State’s Cancer Services Program (CSP) was created in an attempt to increase screening rates among the stat…
In 2003, the Utah Cancer Action Network (UCAN), which aims to reduce cancer incidence and mortality in the state, selected skin and colon cancers as their top priorities. With the…
In an effort to increase colorectal cancer screening rates among low-income Asian Americans, Hispanics, and African Americans ages 50 to 75, Cook County created the Colorectal Can…
Cancer Council Western Australia (WA) created the Find Cancer Early campaign in 2011 to increase awareness of the common signs and symptoms of breast, bowl, lung, and prostate can…
