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Vietnam: A Handwashing Behavior Change Journey for the Caretakers’ Program

Cases
Launched by the Ministry of Health in 2006, the Vietnam Handwashing Initiative (HWI) aimed to move audiences towards adopting and maintaining hygienic behaviors in order to decrea…
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Senegal: A Handwashing Behavior Change Journey

Cases
With assistance from the Water and Sanitation Program (WSP), the Public-Private Partnership for Handwashing with Soap (PPPHW) was created in Senegal in 2003. Based on an initial s…
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Clean hands are your health: Working for better hand hygiene at Hospital de Barillas

Cases
Hospital de Barillas was one of many hospitals participating in the USAID Maternal Child Survival Program’s Clean Clinic Approach which worked with national ministries of health t…
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How a call for behavior change led to innovative solutions to better hand hygiene in a hospital in Denmark

Cases
After observations revealed that hand hygiene compliance during critical moments of care was lacking in Aarhus University Hospital’s oncology department, a team made up of behavio…
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Peru: A Handwashing Behavior Change Journey

Cases
The Handwashing Initiative (HWI) was created in an effort to increase handwashing with soap among mothers and children in Peru. A formative research study was used to confirm the …
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Emotional demonstrations (emo-demos) of handwashing with soap at vaccination centres

Cases
In 2014, the Sustainable Sanitation and Hygiene for All (SSH4A) program was introduced in Tanzania to raise mothers’ and caregivers’ awareness of the importance of washing hands w…
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cleanyourhands

Cases
Targeted at healthcare staff in England and Wales, the goal of the cleanyourhands campaign was to improve hand hygiene as a way of combating preventable healthcare associated infe…
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Deliver Life

Cases
Deliver Life was a campaign implemented in Malawi to emphasize the importance of practicing and sustaining good hygiene practices like hand washing with soap, using latrines prope…
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Skin and Colon Cancer Media Campaigns in Utah

Cases
In 2003, the Utah Cancer Action Network (UCAN), which aims to reduce cancer incidence and mortality in the state, selected skin and colon cancers as their top priorities. With the…
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Community-Wide Campaign to Promote Physical Activity Among Midlife and Older Adults: Lessons Learned from AARP’s Active for Life™ Campaign and a Synopsis of Evidence-Based Interventions

Cases
Active for Life™ (AFL), a social marketing campaign supported by the Robert Wood Johnson Foundation (RWJF) and planned and implemented by AARP was created to help sedentary midlif…
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