The Focusing and Informational Effects of Norms on Pro-Social Behavior

Articles
Krupka, E., & Weber, R. (2009). The focusing and informational effects of norms on pro-social behavior. Journal of Economic Psychology, 30(3), 307-320.
This paper reports an experiment examining the effect of social norms on pro-social behavior. We test two predictions derived from work in psychology regarding the influence of no…

Using Community-Based Social Marketing Techniques to Enhance Environmental Regulation

Articles
Kennedy, A. (2010). Using Community-Based Social Marketing Techniques to Enhance Environmental Regulation. Sustainability, 2(4), 1138-1160
This article explores how environmental regulation may be improved through the use of community-based social marketing techniques. While regulation is an important tool of sustain…

Enacting Norms: Mushrooming and the Culture of Expectations and Explanations

Articles
Fine, Gary Alan (2001). Enacting norms: Mushrooming and the culture of expectations and explanations.. "Hechter, Michael (Ed); Opp, Karl-Dieter (Ed)", 139, 429, 139-164.

Differential Effects of Exposure to Social Norms Campaigns: A Cause for Concern

Articles
Campo, S., & Cameron, K. (2006). Differential effects of exposure to social norms campaigns: A cause for concern. Health Communication, 19(3), 209-219. doi:10.1207/s15327027hc1903_3.
College students' processing of alcohol social norms messages, related effects on normative judgments, attitudes toward their own behaviors, and perception of undergraduate attitu…

Predicting Proenvironmental Behavior Cross-Nationally: Values, the Theory of Planned Behavior, and Value-Belief-Norm Theory

Articles
Oreg, S., & Katz-Gerro, T. (2006). Predicting Proenvironmental Behavior Cross-Nationally: Values, the Theory of Planned Behavior, and Value-Belief-Norm Theory. Environment and Behavior, 38(4), 462-483.
This article builds on Ajzen's theory of planned behavior and on Stern et al.'s value-belief-norm theory to propose and test a model that predicts proenvironmental behavior. In ad…

Changing Homeowners' Behaviors Involving Toxic Household Chemicals: A Psychological, Multilevel Approach

Articles
Werner, C., & Adams, D. (2001). Changing homeowners' behaviors involving toxic household chemicals: A psychological, multilevel approach. Analyses of Social Issues and Public Policy (ASAP), 1(1), 1-32.
We describe an education and behavior change program with a multi-level approach. The program goal is to change how people think about, use, store, and dispose of toxic household …

Personal Normative Beliefs, Antisocial Behavior, and Residential Water Conservation

Articles
Corral-Verdugo, V., & Frías-Armenta, M. (2006). Personal Normative Beliefs, Antisocial Behavior, and Residential Water Conservation. Environment and Behavior, 38(3), 406-421. doi:10.1177/0013916505282272.
A total of 177 residents in two Mexican cities responded to an instrument assessing (a) personal normative beliefs about water conservation, (b) beliefs about the efficacy of wate…

How do Small and Medium Enterprises Go Green? A Study of Environmental Management Programs in the U.S. Wine Industry

Articles
Cordano, M., Marshall, R., & Silverman, M. (2010). How do small and medium enterprises go green? A study of environmental management programs in the U.S. wine industry. Journal of Business Ethics, 92(3), 463-478. doi:10.1007/s10551-009-0168-z.
In industries populated by small and medium enterprises, managers’ good intentions frequently incur barriers to superior environmental performance (Tilley, Bus Strategy Environ 8:…

A Multisite Randomized Trial of Social Norms Marketing Campaigns to Reduce College Student Drinking

Articles
DeJong, W., Schneider, S., Towvim, L., Murphy, M., Doerr, E., Simonsen, N., et al. (2006). A Multisite Randomized Trial of Social Norms Marketing Campaigns to Reduce College Student Drinking. Journal of Studies on Alcohol, 67(6), 868-879
Objective: An 18-site randomized trial was conducted to determine the effectiveness of social norms marketing (SNM) campaigns in reducing college student drinking. The SNM campaig…

The New Environmental Paradigm and Personal Norms

Articles
Widegren, Oerjan. (1998). The new environmental paradigm and personal norms. Environment & Behavior, 30, 1, 75-100.
Using data from a nationwide representative sample of 1,018 Swedes (aged 18-80 yrs) and from members and activists of Swedish environmental organizations, proenvironmental b…

Virtual Oceania

Introductory Workshop

May 29th - 31st, 2024

Registration Ending Soon!
Learn More

Virtual North America

Introductory Workshop

Jun 3rd - 5th, 2024

Registration Ending Soon!
Learn More
Site Courtesy of
McKenzie-Mohr & Associates

Expertise in Community-Based Social Marketing