The Effects of Brand Relationship Norms on Consumer Attitudes and Behavior

Articles
Aggarwal, P., & Iacobucci, D. (2004). The effects of brand relationship norms on consumer attitudes and behavior. Journal of Consumer Research, 31(1), 87-101. doi:10.1086/383426.
The key premise underlying this work is that when consumers form relationships with brands they use norms of interpersonal relationships as a guide in their brand assessments. Two…

Social Norms and Expectancy Violation Theories: Assessing the Effectiveness of Health Communication Campaigns

Articles
Campo, S., Cameron, K., Brossard, D., & Frazer, M. (2004). Social Norms and Expectancy Violation Theories: Assessing the Effectiveness of Health Communication Campaigns. Communication Monographs, 71(4), 448-470. doi:10.1080/0363452042000307498.
College students' processing of alcohol, smoking, and exercise social norms messages, and related effects on judgments, attitudes toward one's own behaviors, and attitudes toward …

Internal and External Influences on Pro-environmental Behavior: Participation in a Green Electricity Program

Articles
Clark, C., Kotchen, M., & Moore, M. (2003). Internal and external influences on pro-environmental behavior: Participation in a green electricity program. Journal of Environmental Psychology, 23(3), 237-246. doi:10.1016/S0272-4944(02)00105-6.
This paper integrates themes from psychology and economics to analyze pro-environmental behavior. Increasingly, both disciplines share an interest in understanding internal and ex…

Internal and External Barriers to Eco-conscious Apparel Acquisition

Articles
Connell, K. (2010). Internal and external barriers to eco-conscious apparel acquisition. International Journal of Consumer Studies, 34(3), 279-286. doi:10.1111/j.1470-6431.2010.00865.x.
Apparel consumption is a contributing cause of environmental change, and environmental integrity requires the encouragement of eco-conscious apparel acquisition. Unfortunately, am…

Attitudes and Intentions Towards Purchasing GM Food

Articles
Cook, A., Kerr, G., & Moore, K. (2002). Attitudes and intentions towards purchasing GM food. Journal of Economic Psychology, 23(5), 557-572. doi:10.1016/S0167-4870(02)00117-4.
This study identifies the nature, strength and relative importance of influences on intentions to purchase genetically modified (GM) food. Drawing upon contemporary attitude-behav…

How do Small and Medium Enterprises Go Green? A Study of Environmental Management Programs in the U.S. Wine Industry

Articles
Cordano, M., Marshall, R., & Silverman, M. (2010). How do small and medium enterprises go green? A study of environmental management programs in the U.S. wine industry. Journal of Business Ethics, 92(3), 463-478. doi:10.1007/s10551-009-0168-z.
In industries populated by small and medium enterprises, managers’ good intentions frequently incur barriers to superior environmental performance (Tilley, Bus Strategy Environ 8:…

Pollution Reduction Preferences of U.S. Environmental Managers: Applying Ajzens Theory of Planned Behavior

Articles
Cordano, M., & Frieze, I. (2000). Pollution reduction preferences of U.S. environmental managers: Applying Ajzen's theory of planned behavior. Academy of Management Journal, 43(4), 627-641. doi:10.2307/1556358.
Modified I. Ajzen's theory of planned behavior to analyze the behavioral preferences of 295 environmental managers. Ss were surveyed and structural equation analysis was used to l…

General Beliefs and the Theory of Planned Behavior: The Role of Environmental Concerns in the TPB

Articles
de Groot, J., & Steg, L. (2007). General beliefs and the theory of planned behavior: The role of environmental concerns in the TPB. Journal of Applied Social Psychology, 37(8), 1817-1836. doi:10.1111/j.1559-1816.2007.00239.x.
This study tested whether the theory of planned behavior (TPB; Ajzen, 1985) could explain people's intention to use a park-and-ride facility (transferium) in Groningen, The Nether…

Acceptability of Travel Demand Management Measures: The Importance of Problem Awareness, Personal Norm, Freedom, and Fairness

Articles
Eriksson, L., Garvill, J., & Nordlund, A. (2006). Acceptability of travel demand management measures: The importance of problem awareness, personal norm, freedom, and fairness. Journal of Environmental Psychology, 26(1), 15-26. doi:10.1016/j.jenvp.2006.05.003.
Acceptability of travel demand management (TDM) with the aim of reducing private car use is modeled following a hierarchical set of beliefs. In a two-part model, pro-environmental…

Altruistic, Egoistic, and Normative Effects on Curbside Recycling

Articles
Ewing, G. (2001). Altruistic, egoistic, and normative effects on curbside recycling. Environment and Behavior, 33(6), 733-764. doi:10.1177/00139160121973223.
Notes that how altruistic, normative, and egoistic factors affect households' participation in curbside recycling has been shown to depend on how participation is measured. A stud…

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